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Mindless Eating: Why We Eat More than We Think

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Synopses & Reviews

Publisher Comments:

In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you're eating, what you're eating — or why you're even eating at all.
  • Does food with a brand name really taste better?
  • Do you hate brussels sprouts because your mother did?
  • Does the size of your plate determine how hungry you feel?
  • How much would you eat if your soup bowl secretly refilled itself?
  • What does your favorite comfort food really say about you?
  • Why do you overeat so much at healthy restaurants?
Brian Wansink is a Stanford Ph.D. and the director of the Cornell University Food and Brand Lab. He's spent a lifetime studying what we don&'t notice: the hidden cues that determine how much and why people eat. Using ingenious, fun, and sometimes downright fiendishly clever experiments like the "bottomless soup bowl," Wansink takes us on a fascinating tour of the secret dynamics behind our dietary habits. How does packaging influence how much we eat? Which movies make us eat faster? How does music or the color of the room influence how much we eat? How can we recognize the "hidden persuaders" used by restaurants and supermarkets to get us to mindlessly eat? What are the real reasons most diets are doomed to fail? And how can we use the "mindless margin" to lose — instead of gain — ten to twenty pounds in the coming year?

Mindless Eating will change the way you look at food, and it will give you the facts you need to easily make smarter, healthier, more mindful and enjoyable choices at the dinner table, in the supermarket, in restaurants, at the office — even at a vending machine — wherever you decide to satisfy your appetite.

Review:

"According to Wansink, director of the Cornell University Food and Brand Lab, the mind makes food-related decisions, more than 200 a day, and many of them without pause for actual thought. This peppy, somewhat pop-psych book argues that we don't have to change what we eat as much as how, and that by making more mindful food-related decisions we can start to eat and live better. The author's approach isn't so much a diet book as a how-to on better facilitating the interaction between the feed-me messages of our stomachs and the controls in our heads. In their particulars, the research summaries are entertaining, like an experiment that measured how people ate when their plates were literally 'bottomless,' but the cumulative message and even the approach feels familiar and not especially fresh. Wansink examines popular diets like the South Beach and Atkins regimes, and offers a number of his own strategies to help focus on what you eat: at a dinner party, 'try to be the last person to start eating.' Whether readers take time to weigh their decisions and their fruits and vegetables remains to be seen." Publishers Weekly "(Copyright Reed Business Information, Inc.)

Review:

"Wansink's dual approach emphasizing food knowledge and self-knowledge offers a sensible route to permanent weight loss." Booklist

Review:

"[Mindless Eating] does more than just chastise those of us guilty of stuffing our faces. It also examines the effectiveness of such popular diets as South Beach or Atkins, and offers useful tips to consciously eat nutritiously." Boston Herald

Synopsis:

A food psychologist identifies hidden factors, motivations, cues, and land mines that cause readers to overeat and furnishes practical and effective solutions to help avoid these hidden traps and enjoy food more, without putting on excess pounds. 65,000 first printing.

Synopsis:

This book will literally change the way you think about your next meal. Food psychologist Brian Wansink revolutionizes our awareness of how much, what, and why we're eating--often withoutrealizing it. His findings will astound you.

- Can the size of your plate really influence your appetite?

- Why do you eat more when you dine withfriends?

- What hidden persuaders are used by restaurants and supermarkets to get us to overeat?

- How does music or the color of the room influence howmuch--and how fast--we eat?

- How can we mindlessly lose--instead of gain--up to twenty pounds in the comingyear?

Starting today, you can make more mindful, enjoyable, and healthy choices at the dinner table, in the supermarket, at the office--wherever you satisfy your appetite.

Table of Contents

Introduction. The science of snacking — 1. The mindless margin — 2. The forgotten food — 3. Surveying the tablescape — 4. The hidden persuaders around us — 5. Mindless eating scripts — 6. The name game — 7. In the mood for comfort food — 8. Nutritional gatekeepers — 9. Fast-food fever — 10. Mindlessly eating better — Appendix A. Comparing popular diets — Appendix B. Defusing your diet danger zones.

What Our Readers Are Saying

Add a comment for a chance to win!
Average customer rating based on 1 comment:

MIckey Cook, May 19, 2008 (view all comments by MIckey Cook)
This book was recommended during a preview from an OHSU representative on how food affects your mood.

It it worth the pursuit and may change your life for good.

MC
Was this comment helpful? | Yes | No

Product Details

ISBN:
9780553904031
Subtitle:
Why We Eat More than We Think
Publisher:
Bantam Books
Author:
Brian Wansink, PhD
Author:
Wansink, Brian Phd
Author:
Brian Wansink
Author:
Wansink, Brian
Subject:
Health & Fitness-Nutrition
Subject:
Health & Fitness : Nutrition
Subject:
Nutrition
Subject:
Food habits
Subject:
Compulsive eating
Subject:
Food habits -- Psychological aspects.
Subject:
Audio Books-Sports and Fitness
Subject:
Health and Medicine-General
Subject:
Health and Medicine-Nutrition
Subject:
Sports and Fitness-Medicine Nutrition and Psychology
Subject:
Cooking and Food-Diet and Nutrition
Subject:
Health and Medicine-Diet and Nutrition
Subject:
Self-Help : General
Subject:
main_subject
Subject:
all_subjects
Publication Date:
20061017
Binding:
ELECTRONIC
Language:
English
Pages:
276

Related Subjects

Cooking and Food » Diet and Nutrition » General
Cooking and Food » Diet and Nutrition » Nutrition
Health and Self-Help » Health and Medicine » Medical Specialties
Health and Self-Help » Psychology » Anxiety and Obsessive Compulsive Disorder
Health and Self-Help » Recovery and Addiction » Eating Disorders
History and Social Science » Sociology » Agriculture and Food

Mindless Eating: Why We Eat More than We Think
0 stars - 0 reviews
$ In Stock
Product details 276 pages Random House Publishing Group - English 9780553904031 Reviews:
"Publishers Weekly Review" by , "According to Wansink, director of the Cornell University Food and Brand Lab, the mind makes food-related decisions, more than 200 a day, and many of them without pause for actual thought. This peppy, somewhat pop-psych book argues that we don't have to change what we eat as much as how, and that by making more mindful food-related decisions we can start to eat and live better. The author's approach isn't so much a diet book as a how-to on better facilitating the interaction between the feed-me messages of our stomachs and the controls in our heads. In their particulars, the research summaries are entertaining, like an experiment that measured how people ate when their plates were literally 'bottomless,' but the cumulative message and even the approach feels familiar and not especially fresh. Wansink examines popular diets like the South Beach and Atkins regimes, and offers a number of his own strategies to help focus on what you eat: at a dinner party, 'try to be the last person to start eating.' Whether readers take time to weigh their decisions and their fruits and vegetables remains to be seen." Publishers Weekly "(Copyright Reed Business Information, Inc.)
"Review" by , "Wansink's dual approach emphasizing food knowledge and self-knowledge offers a sensible route to permanent weight loss."
"Review" by , "[Mindless Eating] does more than just chastise those of us guilty of stuffing our faces. It also examines the effectiveness of such popular diets as South Beach or Atkins, and offers useful tips to consciously eat nutritiously."
"Synopsis" by , A food psychologist identifies hidden factors, motivations, cues, and land mines that cause readers to overeat and furnishes practical and effective solutions to help avoid these hidden traps and enjoy food more, without putting on excess pounds. 65,000 first printing.
"Synopsis" by , This book will literally change the way you think about your next meal. Food psychologist Brian Wansink revolutionizes our awareness of how much, what, and why we're eating--often withoutrealizing it. His findings will astound you.

- Can the size of your plate really influence your appetite?

- Why do you eat more when you dine withfriends?

- What hidden persuaders are used by restaurants and supermarkets to get us to overeat?

- How does music or the color of the room influence howmuch--and how fast--we eat?

- How can we mindlessly lose--instead of gain--up to twenty pounds in the comingyear?

Starting today, you can make more mindful, enjoyable, and healthy choices at the dinner table, in the supermarket, at the office--wherever you satisfy your appetite.

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