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From Altoids to Zima: The Surprising Stories behind 125 Famous Brand Names

by

From Altoids to Zima: The Surprising Stories behind 125 Famous Brand Names Cover

 

Synopses & Reviews

Publisher Comments:

Ever wondered what the Ms in M&Ms stand for?

If Scotch tape was invented in Scotland?

Why a cereal that contains neither grapes nor nuts is called Grape Nuts?

Who thought Gap was a good name for a clothing store?

From the Adidas we wear to the Volkswagens we drive, the daily lives of Americans are dominated by the manufacturers' trademarks that adorn nearly everything we own. Food, clothes, cars, household furnishings, even cell phones are all chosen by brand name. Yet many of these trademarks and product names pose mysteries.

But not when Evan Morris, creator of the award-winning The Word Detective website, is on the case! In From Altoids to Zima he reveals the fascinating, often wacky stories behind 125 brand names. Organized by product categories — food and drink; clothing; technology, toys, and assorted bright ideas; cars; and drugs and cosmetics — the story of each product is told with Morris's trademark wit and humor, complete with sidebars that highlight brand names that have become "genericized" (aspirin); a "What Were They Thinking?" honor roll of strange and often disastrous product names (Edsel); what happens when good brand names go bad (Kool-Aid after the Jonestown mass suicide); and debunked urban legends (the combination of Pop Rocks and soda that was rumored to be lethal).

Synopsis:

A history of 150 recognized brand names, written by the creator of the award-winning "Word Detective" Web site, provides humorous information on how popular products and labels were named, in a volume that shares the inspiration behind the identities of everyday products, challenges urban myths, and recounts how respected brands have been compromised. Original. 30,000 first printing.

Table of Contents

Contents

Introduction

Food and Drink

Clothing

Technology, Toys, and Assorted Bright Ideas

Cars

Drugs and Cosmetics

Bibliography

Acknowledgments

Product Details

ISBN:
9780743276474
Subtitle:
The Surprising Stories Behind 125 Famous Brand Names
Publisher:
Touchstone
Author:
Morris, Evan
Author:
Evan Morris
Subject:
General
Subject:
Reference-General
Subject:
Reference : General
Subject:
Social Science : General
Subject:
General
Subject:
Popular Culture - General
Subject:
General Reference
Subject:
Brand name products
Subject:
REFERENCE / Trivia
Subject:
Sociology - General
Subject:
main_subject
Subject:
all_subjects
Edition Description:
Trade Paperback
Publication Date:
20041109
Binding:
Paperback
Language:
English
Pages:
208
Dimensions:
177.8 x 127 x 17.78 mm 171.911 gr

Related Subjects

Business » Consumer Guides
History and Social Science » Sociology » General
Reference » General

From Altoids to Zima: The Surprising Stories behind 125 Famous Brand Names
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Product details 208 pages Touchstone - English 9780743276474 Reviews:
"Synopsis" by , A history of 150 recognized brand names, written by the creator of the award-winning "Word Detective" Web site, provides humorous information on how popular products and labels were named, in a volume that shares the inspiration behind the identities of everyday products, challenges urban myths, and recounts how respected brands have been compromised. Original. 30,000 first printing.
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