Gardening Sale!
 
 

Special Offers see all

Enter to WIN!

Weekly drawing for $100 credit. Subscribe to our Specials newsletter for a chance to win.
Privacy Policy

More at Powell's

Recently Viewed clear list

Guests | May 6, 2013

Benjamin Percy: IMG The Roof People

1 comment By Benjamin Percy

My sister slept with the light on until she was 27. She rightfully blames me. I would leap out of closets with my hands made into claws. I would... Continue »
  1. $18.19 Sale Hardcover add to wish list

    Red Moon

    Benjamin Percy 9781455501663
spacer

This item may be
out of stock.
Click on the button below to search for this title in other formats.


Check for Availability
Add to Wishlist

The Tipping Point: How Little Things Can Make a Big Difference

by

The Tipping Point: How Little Things Can Make a Big Difference Cover

 

Synopses & Reviews

Publisher Comments:

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Synopsis:

By exposing the importance of the "tipping point" in human affairs--that moment when a trend, idea, or social behavior crosses the threshold into acceptability--the author sheds important light on the forces that drive group dynamics and mass culture.

Synopsis:

This celebrated New York Times bestseller — now poised to reach an even wider audience in paperback — is a book that is changing the way Americans think about selling products and disseminating ideas.
back to top

Table of Contents

The three rules of epidemics — The law of the few: connectors, mavens, and salesmen — The stickiness factor: Sesame Street, Blue's Clues, and the educational virus — The power of context (part one): Bernie Goetz and the rise and fall of New York City crime — The power of context (part two): the magic number one hundred and fifty — Case study: rumors, sneakers, and the power of translation — Case study: suicide, smoking, and the search for the unsticky cigarette — Conclusion: focus, test, and believe.

back to top
back to top

Product Details

ISBN:
9780759574731
Subtitle:
How Little Things Can Make a Big Difference
Publisher:
Little, Brown
Creator:
Gladwell Malcolm
Author:
Gladwell Malcolm
Author:
Gladwell, Malcolm
Subject:
Social Psychology
Subject:
Causation
Subject:
Context effects (psychology)
Subject:
Advertising & Promotion
Subject:
Marketing - General
Subject:
Contagion
Subject:
Context effects
Subject:
Causality
Subject:
Psychology, Social.
Subject:
American Studies; Popular Culture
Subject:
Audio Books-Crime
Subject:
Audio Books-Psychology
Subject:
Business;Marketing
Subject:
Psychology : General
Subject:
Science Reference-General
Subject:
BUS-BESTSELLER534EndCap
Subject:
Business - General
Subject:
main_subject
Subject:
all_subjects
Publication Date:
20000301
Binding:
ELECTRONIC
Language:
English
Pages:
279
back to top

Related Subjects

Business » Advertising
Business » General
Business » Marketing
Health and Self-Help » Psychology » General
History and Social Science » Sociology » General
Humanities » Philosophy » General

The Tipping Point: How Little Things Can Make a Big Difference
0 stars - 0 reviews
$ In Stock
Product details 279 pages Little, Brown - English 9780759574731 Reviews:
"Synopsis" by , By exposing the importance of the "tipping point" in human affairs--that moment when a trend, idea, or social behavior crosses the threshold into acceptability--the author sheds important light on the forces that drive group dynamics and mass culture.
"Synopsis" by , This celebrated New York Times bestseller — now poised to reach an even wider audience in paperback — is a book that is changing the way Americans think about selling products and disseminating ideas.
spacer
spacer
  • back to top
Follow us on...




Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and eBooks — here at Powells.com.