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The Flight of the Creative Class: The New Global Competition for Talentby Richard Florida
Synopses & Reviews
The most valued workers today are what the economist Richard Florida calls the Creative Class, skilled individuals ranging from money managers to make–up artists, software programmers to steady–cam operators who are in constant demand around the world. Florida's bestselling The Rise of the Creative Class identified these workers as the source of economic revitalization in American cities. In that book, he shows that investment in technology and a civic culture of tolerance (most–often marked by the presence of a large gay community) are the key ingredients to attracting and maintaining a local creative class. In The Flight of the Creative Class, Florida expands his research to cover the global competition to attract the Creative Class. The United States was, up until 2002, the unparalleled leader in creative capital. But several key events––the Bush administrations emphasis on smokestack industries, heightened security concerns after 9/11 and the growing cultural divide between conservatives and liberals––have put the US at a substantial dis–advantage.
Research-driven and clearly written, this work by bestselling economist Richard Florida addresses the growing alarm over high-value jobs leaving the United States.
The most valued workers today are what economist Richard Florida calls the creative class—skilled individuals ranging from money managers to makeup artists, software programmers to steadicam operators. These workers are in constant demand around the world. Florida argues that this demand means that, for the first time ever, the United States is truly in danger of losing its most crucial economic advantage—its status as the world's greatest talent magnet.
The Flight of the Creative Class explores this global competition to attract these skilled workers and shows how several key events have put the United States at a substantial disadvantage just as smaller countries have discovered the enormous economic value of creative capital and are doing everything in their power to attract these workers. Florida outlines the causes and potentially disastrous effects of this growing migration, and discusses the ways in which the U.S. can make itself more attractive to its creative workers—ways that other countries may discover first.
About the Author
Richard Florida is the author of the bestselling The Rise of the Creative Class. He is the Hirst Professor of Public Policy at George Mason University and lives in Washington, D.C.
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