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Influence: The Psychology of Persuasion

by

Influence: The Psychology of Persuasion Cover

ISBN13: 9780061241895
ISBN10: 006124189x
Condition: Standard
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Average customer rating based on 2 comments:

Buckeye, April 3, 2010 (view all comments by Buckeye)
Seminal work by the master persuader Dr. Cialdini. Incorporated much of this book into a class I was teaching. It's accessible, conclusive and draws from appropriate anecdotal evidence. If you want to understand why people do what they do, buy this book and read it.
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Eric Hamell, November 28, 2007 (view all comments by Eric Hamell)
This is a fascinating book, and I expect to find it very helpful in my work as a political activist/organizer.
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Product Details

ISBN:
9780061241895
Author:
Cialdini, Robert B.
Publisher:
Collins Publishers
Author:
David, Tim
Author:
by Robert B Cialdini
Author:
by Robert B Cialdini
Author:
Cialdini, Robert B., PhD
Subject:
Persuasion (psychology)
Subject:
Influence (psychology)
Subject:
Personal Growth - Success
Subject:
Motivational & Inspirational
Subject:
Consumer Behavior - General
Subject:
General Self-Help
Subject:
Self-Help : General
Subject:
General Business & Economics
Copyright:
Edition Description:
Trade PB
Series:
Collins Business Essentials
Publication Date:
20061231
Binding:
TRADE PAPER
Grade Level:
from 12
Language:
English
Illustrations:
Y
Pages:
336
Dimensions:
8.25 x 5.5 in 1 lb
Age Level:
from 18

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Related Subjects

Business » General
Business » Management
Business » Marketing
Health and Self-Help » Psychology » General
Health and Self-Help » Self-Help » General

Influence: The Psychology of Persuasion Used Trade Paper
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$12.50 In Stock
Product details 336 pages Collins - English 9780061241895 Reviews:
"Synopsis" by , Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

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