Buckeye, April 3, 2010 (view all comments by Buckeye)
Seminal work by the master persuader Dr. Cialdini. Incorporated much of this book into a class I was teaching. It's accessible, conclusive and draws from appropriate anecdotal evidence. If you want to understand why people do what they do, buy this book and read it.
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by Harper Collins,
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
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