|
|
|
|
||
|
HELP | |
|
  $18.50 List price:
Used Hardcover
Ships in 1 to 3 days
More copies of this ISBN:What Would Google Do?by Jeff Jarvis
Synopses & ReviewsPublisher Comments:
In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google—the fastest-growing company in history—to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era. Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant,and examines a series of industries and institutions that will soon benefit from this book's central question. The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you. Review:"This scattered collection of rambling rants lauding Google's abilities to harness the power of the 'Internet Age' generally misses the mark. Blog impresario Jarvis uses the company's success to trace aspects of the new customer-driven, user-generated, niche-market-oriented, customized and collaborative world. While his insights are stimulating, Jarvis's tone is acerbic and condescending; equally off-putting is his pervasive name-dropping. The book picks up in a section on media, where the author finally launches a fascinating discussion of how businesses — especially media and entertainment industries — can continue to evolve and profit by using Google's strategies. Unfortunately, Jarvis may have lost the reader by that point as his attempt to cover too many topics reads more like a series of frenzied blog posts than a manifesto for the Internet age." Publishers Weekly (Copyright Reed Business Information, Inc.) Synopsis:An indispensable manual for survival and success that asks the most important question today’s leaders, in any industry, can ask themselves: What would Google do? To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls “the new Google century,” including such insights as: Think Distributed Become a Platform Join the Post-Scarcity, Open-Source, Gift Economy The Middleman Has Died Your Worst Customers Are Your Best Friends and Your Best Customers Are Your Partners Do What You Do Best and Link to the Rest Get Out of the Way Make Mistakes Well … and More He applies these principles not just to emerging technologies and the Internet, but to other industries--telecommunications, airlines, television, government, healthcare, education, journalism, and yes, book publishing--showing ultimately what the world would look like if Google ran it. The result is an astonishing, mind-opening book that will change the way readers ask questions and solve problems. What Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
Other books you might like
Related Aisles
| |||||||||
|
| ||||||||||
|
||||||||||
Don't Miss
