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The Thank You Economyby Gary Vaynerchuk
In The Thank You Economy, Gary Vaynerchuk leads by inspirational example as he urges businesses to build relationships with their customers, to woo them with marketing strategies oozing with realness and affability. Entrepreneurs take heed — I guarantee you'll learn a thing or a thousand, and benefit greatly as a result.
Synopses & Reviews
If this were 1923, this book would have been called "Why Radio Is Going to Change the Game"...
If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World"...
The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy — it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to.
Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention.
Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth. The Thank You Economy offers compelling, data-driven evidence that we have entered into an entirely new business era, one in which the companies that see the biggest returns won't be the ones that can throw the most money at an advertising campaign, but will be those that can prove they care about their customers more than anyone else. The businesses and brands that harness the word-of-mouth power from social media, those that can shift their culture to be more customer-aware and fan-friendly, will pull away from the pack and profit in today's markets.
Filled with Vaynerchuk's irrepressible candor and wit, as well as real-world examples of companies that are profiting by putting Thank You Economy principles into practice, The Thank You Economy reveals how businesses can harness all the changes and challenges inherent in social media and turn them into tremendous opportunities for profit and growth.
"Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion." Dick Costolo, chief executive officer, Twitter
Gary Vaynerchuk, the New York Times bestselling author and creator of Wine Library TV, is back with a bold and expansive look at the evolution of today's marketplace, revealing the essential factors defining and driving successful relationships between businesses and consumers. In this groundbreaking follow-up to the bestselling Crush It!, Vaynerchuk—one of Bloomberg Businessweeks 20 People Every Entrepreneur Should Follow—looks beyond a numbers-based analysis to explore the value of social interactions in building our economy.
About the Author
Gary Vaynerchuk (Vay-ner-chuk) has captured attention with his pioneering, multifaceted approach to personal branding and business. A self-trained wine expert, Vaynerchuk revolutionized the wine industry with his video blog, Wine Library TV (affectionately known as The Thunder Show). Vaynerchuk's remarks on personal branding, social media, and marketing at conferences such as FOWA, Strategic Profits, and South By Southwest have occasioned praise from established web denizens and earned him the admiration of countless bloggers and aspiring entrepreneurs. He has secured speaking engagements around the world and consults for a wide variety of companies. Vaynerchuk's dual identity as both business guru and wine guy has made him the Social Media Sommelier.
As the youngest winner of MarketWatch's Business Award at 27, Vaynerchuk is an icon in his industry. His first book, 101 Wines Guaranteed to Inspire, Delight, and Bring Thunder to Your World, brought his unpretentious approach to wine appreciation to the page.
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