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Book News, Guests | December 14, 2009

Amy Gray: IMG How to Be a Vampire

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Oh, hi. I'm Amy Gray. I like smoking, carbs, and words. I live in the (currently) sleek humidity of Melbourne, Australia. When not lying... Continue »
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1 Beaverton Business- Management
2 Burnside Business- Marketing

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The New Positioning: The Latest on the World's #1 Business Strategy

by Jack Trout

The New Positioning: The Latest on the World's #1 Business Strategy Cover

ISBN13: 9780070653283
ISBN10: 0070653283
Condition: Standard
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Synopses & Reviews

Publisher Comments:

Positioning, which has sold 400,000 copies in English, has defined marketing since it was published 15 years ago. Jack Trout, coauthor of this classic book, has taken positioning to the next level--in a path-breaking volume that is the marketing treatise for the next decade. He demonstrates what it takes to keep companies moving onward and upward.

Synopsis:

In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.
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About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
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Product Details

ISBN:
9780070653283
Subtitle:
The Latest on the World's #1 Business Strategy
With:
Rivkin, Steve
Author:
Trout, Jack
Author:
Trout Jack
Author:
Rivkin, Steve
Publisher:
McGraw-Hill
Subject:
Marketing - General
Subject:
Planning
Subject:
Advertising & Promotion
Subject:
Strategic planning
Subject:
Positioning,hallmark,no-nonsense style,Business Strategy,information overload,era,critical marketing,sequel squares
Copyright:
1997
Edition Number:
1
Publication Date:
January 1996
Binding:
Paperback
Grade Level:
College/higher education:
Language:
English
Pages:
173
Dimensions:
9.18x5.94x.52 in. .59 lbs.
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