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Business: Changing World (7TH 09 - Old Edition)

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Business: Changing World (7TH 09 - Old Edition) Cover

ISBN13: 9780073511726
ISBN10: 0073511722
Condition: Student Owned
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Synopses & Reviews

Please note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.

Publisher Comments:

Business: A Changing World is the fastest growing introductory business textbook on the market, and for a simple reason. Unlike most brief textbooks on the market, which are trimmed and spliced from much longer works into an approximation of an essentials edition, Business: A Changing World is written from the ground up to be brief, lean, and flexible enough to enable you to cover just the topics you want at the level of depth you want, plus it doesnt inherit out-dated examples from a hardback derivative.

With market-leading teaching support and the most up to date content available, Business: A Changing World represents the best value available in the brief Introductory Business market. What sets Ferrell apart? An unrivaled mixture of topical depth, current content and the best teaching support around.

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Table of Contents

Part One: Business in a Changing World

Chapter 1: The Dynamics of Business and Economics

Appendix A Guidelines for the Development of the Business Plan

Chapter 2: Business Ethics and Social Responsibility

Appendix B The Legal and Regulatory Environment

Chapter 3: Business in a Borderless World

Chapter 4: Managing Information Technology and E-Business

Part Two: Starting and Growing a Business

Chapter 5: Options for Organizing Business

Chapter 6: Small Business, Entrepreneurship, and Franchising

Part Three: Managing for Quality and Competitiveness

Chapter 7: The Nature of Management

Chapter 8: Organization, Teamwork, and Communication

Chapter 9: Managing Service and Manufacturing Operations

Part Four: Creating the Human Resource Advantage

Chapter 10: Motivating the Workforce

Chapter 11: Managing Human Resources

Appendix C Personal Career Plan

Part Five: Marketing: Developing Relationships

Chapter 12: Customer-Driven Marketing

Chapter 13: Dimensions of Marketing Strategy

Part Six: Financing the Enterprise

Chapter 14: Accounting and Financial Statements

Chapter 15: Money and the Financial System

Chapter 16: Financial Management and Securities Markets

Appendix D Personal Financial Planning

What Our Readers Are Saying

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Average customer rating based on 1 comment:

JENIF8, August 30, 2012 (view all comments by JENIF8)
I RETRIEVED THE SLIDE(S) FROM ONLINE AND THEY APPEAR GREAT! THANK YOU. JLF.
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Product Details

ISBN:
9780073511726
Author:
Ferrell, O.c.
Publisher:
Irwin/McGraw-Hill
Author:
Hirt, Geoffrey A.
Author:
Hirt Geoffrey
Author:
Ferrell, Linda
Author:
Ferrell, O. C.
Subject:
General Business & Economics
Subject:
Management
Subject:
Business
Subject:
Management - General
Subject:
Management -- United States.
Subject:
Business management
Copyright:
Publication Date:
November 2008
Binding:
TRADE PAPER
Grade Level:
College/higher education:
Language:
English
Illustrations:
Y
Pages:
588
Dimensions:
9.90x7.90x1.00 in. 2.35 lbs.

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Business » Human Resource Management
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