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Greenhouse Operation and Management
Synopses & Reviews
Revised, expanded, and updated, Greenhouse Operation and Management continues to he the most thorough and inclusive greenhouse management text on the market. A wealth of new graphs and charts clearly illustrate new sections on floriculture as well as the expanded sections on production and marketing opportunities in the greenhouse industry. Featuring the same in-depth coverage that has made previous editions of Greenhouse Operation and Management noteworthy, this remarkable text maintains its unique blend of modern industry trends and pragmatic business perspectives.
New to this edition:
Book News Annotation:
The sixth edition of this text on greenhouse management contains revised sections on floriculture production and marketing, material on careers in the greenhouse industry, an updated chapter on marketing, and expanded information on the social and environmental movements within the floriculture trade. Material is organized according to the order in which decisions occur for a person entering the greenhouse business, from the decision to enter the field through decisions involving the physical arrangement of a greenhouse business and crop maintenance issues such as root substrate pasteurization, watering, and insect control. There are also chapters on marketing and business management. Nelson is affiliated with the Department of Horticultural Science at North Carolina State University.
Annotation c. Book News, Inc., Portland, OR (booknews.com)
The sixth edition of this text on greenhouse management contains revised sections on floriculture production and marketing, material on careers in the greenhouse industry, an updated chapter on marketing, and expanded information on the social and environmental movements within the floriculture trad
Based on the author's life-long practical experiences both in the industry and in research, this best-selling, state-of-the-art guide to the operation of commercial flower and vegetable greenhouses presents coverage in the order in which decision-making concerns occur. Exceptionally comprehensive—yet accessible—it provides detailed, step-by-step instructions in layman's terms for ALL aspects of the business—from the physical facilities, to the day-to-day operations, to business management and marketing. Specific chapter topics cover greenhouse construction, heating, and cooling; environmental control systems; root substrate; root substrate pasteurization; watering; fertilization; alternative cropping system; carbon dioxide fertilization; light and temperature; chemical growth regulation; insect control; disease control; postproduction quality; marketing; and business management. For individuals entering the greenhouse business.
Table of Contents
1. Floriculture — A Global Industry.
2. Greenhouse Construction.
3. Greenhouse Heating.
4. Greenhouse Cooling.
5. Environmental Control Systems.
6. Root Substrate.
7. Root Substrate Pasteurization.
10. Alternative Cropping Systems.
11. Carbon Dioxide Fertilization.
12. Light and Temperature.
13. Chemical Growth Regulation.
14. Insect Control.
15. Disease Control.
16. Postproduction Quality.
18. Business Management.
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