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Greenhouse Operation and Management

Greenhouse Operation and Management Cover

 

Synopses & Reviews

Publisher Comments:

Revised, expanded, and updated, Greenhouse Operation and Management continues to he the most thorough and inclusive greenhouse management text on the market. A wealth of new graphs and charts clearly illustrate new sections on floriculture as well as the expanded sections on production and marketing opportunities in the greenhouse industry. Featuring the same in-depth coverage that has made previous editions of Greenhouse Operation and Management noteworthy, this remarkable text maintains its unique blend of modern industry trends and pragmatic business perspectives.

New to this edition:

  • Substantially revised sections on floriculture production and marketing
  • A reference of careers in the greenhouse industry
  • Numerous original photographs as well as completely new graphs and charts
  • An updated chapter on "Marketing" reflecting current market developments
  • Expanded information on the social and environmental movements within the floriculture trade

Book News Annotation:

The sixth edition of this text on greenhouse management contains revised sections on floriculture production and marketing, material on careers in the greenhouse industry, an updated chapter on marketing, and expanded information on the social and environmental movements within the floriculture trade. Material is organized according to the order in which decisions occur for a person entering the greenhouse business, from the decision to enter the field through decisions involving the physical arrangement of a greenhouse business and crop maintenance issues such as root substrate pasteurization, watering, and insect control. There are also chapters on marketing and business management. Nelson is affiliated with the Department of Horticultural Science at North Carolina State University.
Annotation c. Book News, Inc., Portland, OR (booknews.com)

Synopsis:

The sixth edition of this text on greenhouse management contains revised sections on floriculture production and marketing, material on careers in the greenhouse industry, an updated chapter on marketing, and expanded information on the social and environmental movements within the floriculture trad

Synopsis:

Based on the author's life-long practical experiences both in the industry and in research, this best-selling, state-of-the-art guide to the operation of commercial flower and vegetable greenhouses presents coverage in the order in which decision-making concerns occur. Exceptionally comprehensive—yet accessible—it provides detailed, step-by-step instructions in layman's terms for ALL aspects of the business—from the physical facilities, to the day-to-day operations, to business management and marketing. Specific chapter topics cover greenhouse construction, heating, and cooling; environmental control systems; root substrate; root substrate pasteurization; watering; fertilization; alternative cropping system; carbon dioxide fertilization; light and temperature; chemical growth regulation; insect control; disease control; postproduction quality; marketing; and business management. For individuals entering the greenhouse business.

Table of Contents

 1. Floriculture — A Global Industry.

 2. Greenhouse Construction.

 3. Greenhouse Heating.

 4. Greenhouse Cooling.

 5. Environmental Control Systems.

 6. Root Substrate.

 7. Root Substrate Pasteurization.

 8. Watering.

 9. Fertilization.

10. Alternative Cropping Systems.

11. Carbon Dioxide Fertilization.

12. Light and Temperature.

13. Chemical Growth Regulation.

14. Insect Control.

15. Disease Control.

16. Postproduction Quality.

17. Marketing.

18. Business Management.

Glossary.

Index.

Product Details

ISBN:
9780130105776
Publisher:
Prentice Hall
Location:
Upper Saddle River, NJ
Author:
Nelson, Paul V.
Subject:
Flowers
Subject:
Greenhouses
Subject:
Floriculture
Subject:
Greenhouse management
Subject:
Agriculture - General
Subject:
Agriculture & Animal Husbandry
Subject:
Plants - Flowers
Copyright:
Edition Number:
6
Edition Description:
Trade paper
Series Volume:
01-426
Publication Date:
September 2002
Binding:
TRADE PAPER
Grade Level:
College/higher education:
Language:
English
Illustrations:
Yes
Pages:
692
Dimensions:
9.74x7.04x1.20 in. 2.56 lbs.

Related Subjects

Home and Garden » Gardening » Greenhouse Gardening
Home and Garden » Gardening » Greenhouses
Home and Garden » Gardening » Propagation
Science and Mathematics » Agriculture » General
Science and Mathematics » Botany » General
Science and Mathematics » Nature Studies » General
Science and Mathematics » Nature Studies » Wild Flowers General
Transportation » Automotive » Repair and Maintenance

Greenhouse Operation and Management
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$ In Stock
Product details 692 pages Prentice Hall - English 9780130105776 Reviews:
"Synopsis" by , The sixth edition of this text on greenhouse management contains revised sections on floriculture production and marketing, material on careers in the greenhouse industry, an updated chapter on marketing, and expanded information on the social and environmental movements within the floriculture trad
"Synopsis" by , Based on the author's life-long practical experiences both in the industry and in research, this best-selling, state-of-the-art guide to the operation of commercial flower and vegetable greenhouses presents coverage in the order in which decision-making concerns occur. Exceptionally comprehensive—yet accessible—it provides detailed, step-by-step instructions in layman's terms for ALL aspects of the business—from the physical facilities, to the day-to-day operations, to business management and marketing. Specific chapter topics cover greenhouse construction, heating, and cooling; environmental control systems; root substrate; root substrate pasteurization; watering; fertilization; alternative cropping system; carbon dioxide fertilization; light and temperature; chemical growth regulation; insect control; disease control; postproduction quality; marketing; and business management. For individuals entering the greenhouse business.
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