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Original Essays | November 5, 2009

John Buntin: IMG Notes from the (Bibliographic) Underground

0 comments By John Buntin

For more than 60 years, Los Angeles's origins, its underbelly, and (yes) its blondes have fueled the imagination of writers and directors from... Continue »
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    L.A. Noir: The Struggle for the Soul of America's Most Seductive City

    John Buntin
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More copies of this ISBN:

Tested Advertising Methods 5TH Edition

by John Caples

Tested Advertising Methods 5TH Edition Cover

ISBN13: 9780130957016
ISBN10: 0130957011
Condition: Standard
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Synopses & Reviews

Publisher Comments:

A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.

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Product Details

ISBN:
9780130957016
Revised:
Hahn, Fred
Author:
Hahn, Fred
Revised:
Hahn, Fred
Author:
Caples, John
Publisher:
Prentice Hall
Location:
Englewood Cliffs, N.J.
Subject:
Reference
Subject:
Advertising & Promotion
Subject:
Reference - General
Subject:
Advertising
Edition Number:
5
Edition Description:
Includes bibliographical references and index.
Series Volume:
[v. 3]
Publication Date:
June 1998
Binding:
Paperback
Language:
English
Illustrations:
Yes
Pages:
320
Dimensions:
8.95x6.02x.84 in. 1.07 lbs.
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