Star Wars Sale
 
 

Special Offers see all

Enter to WIN!

Weekly drawing for $100 credit. Subscribe to PowellsBooks.news for a chance to win.
Privacy Policy

More at Powell's


Recently Viewed clear list


The Powell's Playlist | June 18, 2014

Daniel H. Wilson: IMG The Powell’s Playlist: Daniel H. Wilson



Like many writers, I'm constantly haunting coffee shops with a laptop out and my headphones on. I listen to a lot of music while I write, and songs... Continue »
  1. $18.87 Sale Hardcover add to wish list

    Robogenesis

    Daniel H. Wilson 9780385537094

spacer
Qualifying orders ship free.
$6.95
List price: $31.95
Used Hardcover
Ships in 1 to 3 days
Add to Wishlist
Qty Store Section
1 Burnside Health and Medicine- Politics of Health Care

More copies of this ISBN

Pink Ribbon Blues: How Breast Cancer Culture Undermines Women's Health

by

Pink Ribbon Blues: How Breast Cancer Culture Undermines Women's Health Cover

 

Synopses & Reviews

Publisher Comments:

Since its introduction 1991, the pink ribbon and even the color pink itself have become a ubiquitous symbol for breast cancer awareness. Pink ribbon paraphernalia saturate shopping malls, billboards, magazines, television, and other entertainment venues. Thousands of everyday products have been produced in special pink ribbon editions, with some proceeds going to various awareness foundations. The pervasiveness of the pink ribbon campaign leads many people to believe that the fight against breast cancer is progressing, when in truth it's barely begun.

In this compelling and provocative work, Gayle Sulik shows that although this 'pink ribbon culture' has brought breast cancer advocacy much attention, it has not had the desired effect of improving women's health. It may, in fact, have done the opposite. Breast cancer is not becoming less prevalent, nor are we gaining a better understanding of its' multifaceted causes. Every year, there are nearly 200,000 new cases of breast cancer, and 40,000 more women die from the disease; yet, there are still no guaranteed modes of prevention or treatment.

Based on eight years of ethnographic observation, analysis of advertisements and breast cancer awareness campaigns, and hundreds of interviews with those affected by the disease, Pink Ribbon Blues examines the hidden costs of the pink ribbon as an industry. More importantly, though, it analyzes the social impact on women living with breast cancer-- the stereotypes and stigmas they face when their experience doesn't fit the idealized portrayals of breast cancer survivors. Sulik discusses the organizations that are making a real difference, analyzing their alternative policies and practices in hopes to provide a new agenda for the future.

Review:

"You may never think pink again about breast cancer after reading Sulik's sobering and lucid critique of what she calls 'pink culture'--which has turned a 'complex social and medical' issue into 'a popular item for public consumption' and has actually 'impeded progress in the war on breast cancer.' Sulik, a medical sociologist, argues that the truth about breast cancer, so memorably voiced by its victims in the early 1990s, has now been 'silenced in a cacophony of pink talk' about triumph and transcendence thanks to advertising, the media, and the medical establishment. And, Sulik says, pink products and symbols only reinforce traditional notions of femininity and sexuality. Equally troubling is the questionable impact of mammography, which, though urged upon women, has scarcely affected death rates--40,000 women (and 450 men) die of breast cancer each year. With breast cancer incidence rates rising, Sulik's call to 'take a road less pink' demands to be heard. (Oct.)" Publishers Weekly (Copyright PWyxz LLC)

Synopsis:

Pink ribbon paraphernalia saturate shopping malls, billboards, magazines, television, and other venues, all in the name of breast cancer awareness. In this compelling and provocative work, Gayle Sulik shows that though this "pink ribbon culture" has brought breast cancer advocacy much attention, it has not had the desired effect of improving women's health. It may, in fact, have done the opposite. Based on eight years of research, analysis of advertisements and breast cancer awareness campaigns, and hundreds of interviews with those affected by the disease, Pink Ribbon Blues highlights the hidden costs of the pink ribbon as an industry, one in which breast cancer has become merely a brand name with a pink logo. Indeed, while survivors and supporters walk, run, and purchase ribbons for a cure, cancer rates rise, the cancer industry thrives, corporations claim responsible citizenship while profiting from the disease, and breast cancer is stigmatized anew for those who reject the pink ribbon model. But Sulik also outlines alternative organizations that make a real difference, highlights what they do differently, and presents a new agenda for the future.

About the Author

Gayle A. Sulik, PhD is a medical sociologist and was a 2008 Fellow of the National Endowment for the Humanities for her research on breast cancer culture.

Table of Contents

Chapter 1: What Is Pink Ribbon Culture?

Chapter 2: The Development of Pink Ribbon Culture

I. The Breast Cancer Movement

a. Medical Consumerism

b. Aesthetics and Normalization

c. Investment in a Women's Health Epidemic

d. Solidarity, Fundraising, and Publicity

II. Unintended Consequences

Chapter 3: Mixed Metaphors: War, Gender, and the Mass Circulation of Cancer Culture

I. The Masculine and Feminine Ethos of American Cancer Culture

a. LIVESTRONG and the Masculine Ethos

b. Gilda's Club and the Feminine Ethos

II. Pink Femininity

a. Pink Femininity in the PRC

b. The She-ro

Chapter 4: Consuming Pink: Mass Media and the Conscientious Consumer

I. The Special Role of Women's Magazines

II. The Breast Cancer Audience

III. Branding and the Niche Market of the Socially Aware

IV. Warriors in Pink

V. The Breast Cancer Brand

a. Fear and the Pink Menace

b. Hope and Faith in Breast Cancer Awareness

c. Goodness, Fundraising, and the Pink Lifestyle

VI. Komen's New Logo

Chapter 5: Consuming Medicine, Selling Survivorship

I. The Breast Cancer Industry

II. Disease Classification

III. Medical Technology

a. The Benefits of Mammography

b. The Risks of Mammography

c. Cost/Benefit Analysis

d. Screening Programs and the Makers of the Machines

IV. Big Pharma

V. Industry Ties to Advocacy

Chapter 6: Optimism, Selfishness, and Guilt

I. Ruby's Story

II. "Becoming" a Breast Cancer Survivor: Learning the Rules

III. Feeling Rule 1: Optimism

a. Incorporation of the She-ro

b. Rejecting the She-ro

IV. Feeling Rule 2: Selfishness

a. She-roic Selfishnes (i.e., Rational Coping Strategy)

b. Selfishness as Confessional

V. Feeling Rule 3: Guilt

a. The Inadequate She-ro

b. Embodied Social Stigma

c. Family Disruption

Chapter 7: The Balancing Act

I. Taking Care of Myself

II. The Balancing Act

a. Setting Boundaries

b. Accepting Help

c. Asking for Help

III. Balancing the Sisterhood

IV. Final Thoughts

Chapter 8: Shades of Pink

I. The Limiting Nature of Words

II. Narrating One's Illness

a. Realism and Transcendent Subversion

b. The Picture Outside the Frame

c. The Terrible Stories

Chapter 9: Re-Thinking Pink Ribbon Culture

I. "Not Just Ribbons"

II. "Think Before You Pink"

Product Details

ISBN:
9780199740451
Subtitle:
How Breast Cancer Culture Undermines Women's Health
Author:
Sulik, Gayle A
Author:
Sulik, Gayle A.
Author:
null, Gayle A.
Publisher:
Oxford University Press
Subject:
Women's Health - General
Subject:
Public Health
Subject:
Oncology
Subject:
Women's Health.
Subject:
Medicine | Oncology
Subject:
Health and Medicine-Womens Health
Publication Date:
20101028
Binding:
Hardback
Grade Level:
Professional and scholarly
Language:
English
Pages:
424
Dimensions:
5.5 x 8.3 x 1.1 in 1.275 lb

Other books you might like

  1. The Arthritis Cure: The Medical... Used Mass Market $1.50

Related Subjects

Health and Self-Help » Health and Medicine » General
Health and Self-Help » Health and Medicine » General Medicine
Health and Self-Help » Health and Medicine » Medical Specialties
Health and Self-Help » Health and Medicine » Politics of Health Care
Health and Self-Help » Health and Medicine » Womens Health
History and Social Science » Politics » General
History and Social Science » World History » General
Science and Mathematics » Biology » Entomology and General Invertebrates

Pink Ribbon Blues: How Breast Cancer Culture Undermines Women's Health Used Hardcover
0 stars - 0 reviews
$6.95 In Stock
Product details 424 pages Oxford University Press, USA - English 9780199740451 Reviews:
"Publishers Weekly Review" by , "You may never think pink again about breast cancer after reading Sulik's sobering and lucid critique of what she calls 'pink culture'--which has turned a 'complex social and medical' issue into 'a popular item for public consumption' and has actually 'impeded progress in the war on breast cancer.' Sulik, a medical sociologist, argues that the truth about breast cancer, so memorably voiced by its victims in the early 1990s, has now been 'silenced in a cacophony of pink talk' about triumph and transcendence thanks to advertising, the media, and the medical establishment. And, Sulik says, pink products and symbols only reinforce traditional notions of femininity and sexuality. Equally troubling is the questionable impact of mammography, which, though urged upon women, has scarcely affected death rates--40,000 women (and 450 men) die of breast cancer each year. With breast cancer incidence rates rising, Sulik's call to 'take a road less pink' demands to be heard. (Oct.)" Publishers Weekly (Copyright PWyxz LLC)
"Synopsis" by , Pink ribbon paraphernalia saturate shopping malls, billboards, magazines, television, and other venues, all in the name of breast cancer awareness. In this compelling and provocative work, Gayle Sulik shows that though this "pink ribbon culture" has brought breast cancer advocacy much attention, it has not had the desired effect of improving women's health. It may, in fact, have done the opposite. Based on eight years of research, analysis of advertisements and breast cancer awareness campaigns, and hundreds of interviews with those affected by the disease, Pink Ribbon Blues highlights the hidden costs of the pink ribbon as an industry, one in which breast cancer has become merely a brand name with a pink logo. Indeed, while survivors and supporters walk, run, and purchase ribbons for a cure, cancer rates rise, the cancer industry thrives, corporations claim responsible citizenship while profiting from the disease, and breast cancer is stigmatized anew for those who reject the pink ribbon model. But Sulik also outlines alternative organizations that make a real difference, highlights what they do differently, and presents a new agenda for the future.
spacer
spacer
  • back to top
Follow us on...




Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.