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The the Third Industrial Revolution: How Lateral Power Is Transforming Energy, the Economy, and the Worldby Jeremy Rifkin
Synopses & Reviews
We are undergoing a historical transformation in the way we create and disseminate energy. Together, Internet technology and the reality of renewable energy are creating a new type of electrical grid, one in which energy is stored and distributed on an individual basis. Soon, hundreds of millions of human beings will be generating their own green energy in their homes, offices and factories, and sharing it, just as they now create their own information and share it on the Internet. In just a few years, millions of buildings and even cities will become energy self-sufficient, signaling the end of our reliance on fossil fuels. This transformation is already underway in Europe, where author Jeremy Rifkin serves as EU advisor on a project that will revolutionize the continent's energy supply, with Asia to follow. We even see shades of it in Texas, Colorado, and California, where electrical companies will be laying down parts of the Smart Grid over the next several years.
But it's not just about the promise of clean energy. Rather, this “Energy Internet” will fundamentally change every aspect of the way we work and live. It will foster continental markets and the creation of continental political unions to oversee new expansive commercial opportunities. It will signify the end of needless wars fought over energy sources, and the dawning of an era of true international cooperation. Finally, it offers the hope that we can get to a post-carbon era by mid century and avert catastrophic climate change. Here, Rifkin explains how the United States can embrace this ambitious vision of the future, end its decades-old crisis over foreign oil, and ensure its continued status as world power. He also paints an accessible, anecdotal picture of what our lives will look like in this new global order-if we can summon the political will to join it.
"Rifkin, who has long studied how Europe is reducing its dependence on fossil fuel energies (and how the U.S. is failing to keep up), makes an important, impeccably argued call for wide-scale societal collaboration to forestall devastating climate change. Industrial civilization, he says, is at a crossroads; our reliance on carbon-based energy has created debt, destruction, and a plummeting living standard, and we need a new paradigm — a third Industrial Revolution. He proposes steps that would help us avert catastrophic climate change: a shift to renewable energy, the worldwide creation of micro — power plants, updating energy storage technologies, creating an energy-sharing intergrid, and transitioning to electric plug-in and fuel-cell vehicles. In his dense, thoughtful style, Rifkin discusses the benefits of actions big and small — from vegetarianism to microlending for local green energy generation — and how, given the U.S.'s worrying refusal to acknowledge the gravity of the situation, a true fix will require a powerful renewable energy lobby, big business, government, and civil society to come together on this issue. Though the average reader may find some of the science slow going at times, this is a compelling and cogent argument to overhaul our society and economy in favor of a distributed and collaborative model — to 'begin to think of ourselves as a global family.' (Oct.)" Publishers Weekly Copyright PWxyz, LLC. All rights reserved.
With the Keystone Pipeline dominating the news, and America's addiction to oil showing no signs of waning, it is more urgent than ever that we reconsider our energy needs in light of economic reality. In this New York Times bestseller, Jeremy Rifkin explores how Internet technology and renewable energy are merging to create a powerful new engine of economic growth, wherein hundreds of millions of people will produce their own green energy in their homes, offices, and factories and share it with each other in an “energy Internet." This process will usher in a fundamental reordering of human relationships, from hierarchical to lateral, that will impact the way we conduct commerce, govern society, educate our children, and engage in civic life. The Third Industrial Revolution is an insiders account of the next great economic era, including a look into the personalities and players—heads of state, global CEOs, social entrepreneurs, and NGOs—who are pioneering its implementation around the world.
The Industrial Revolution, powered by oil and other fossil fuels, is spiraling into a dangerous endgame. The price of gas and food are climbing, unemployment remains high, the housing market has tanked, consumer and government debt is soaring, and the recovery is slowing. Facing the prospect of a second collapse of the global economy, humanity is desperate for a sustainable economic game plan to take us into the future.
Here, Jeremy Rifkin explores how Internet technology and renewable energy are merging to create a powerful “Third Industrial Revolution.” He asks us to imagine hundreds of millions of people producing their own green energy in their homes, offices, and factories, and sharing it with each other in an “energy internet,” just like we now create and share information online.
Rifkin describes how the five-pillars of the Third Industrial Revolution will create thousands of businesses, millions of jobs, and usher in a fundamental reordering of human relationships, from hierarchical to lateral power, that will impact the way we conduct commerce, govern society, educate our children, and engage in civic life.
Rifkins vision is already gaining traction in the international community. The European Union Parliament has issued a formal declaration calling for its implementation, and other nations in Asia, Africa, and the Americas, are quickly preparing their own initiatives for transitioning into the new economic paradigm.
The Third Industrial Revolution is an insiders account of the next great economic era, including a look into the personalities and players — heads of state, global CEOs, social entrepreneurs, and NGOs — who are pioneering its implementation around the world.
About the Author
Jeremy Rifkin is president of the Foundation on Economic Trends and the author of eighteen bestselling books, including The Hydrogen Economy and The End of Work. He has been a guest on Face the Nation, The Lehrer News Hour, 20/20, Larry King Live, Today, and Good Morning America. The National Journal named Rifkin as one of 150 people in the U.S. that have the most influence in shaping federal government policy. He has also testified before numerous congressional committees, and since 1994, Mr. Rifkin has been a senior lecturer at the Wharton Schools Executive Education Program at the University of Pennsylvania.
Rifkin is chairman of the Global CEO Business Roundtable, which includes IBM, Cisco, Cushman and Wakefield, and has served as an adviser to various global leaders, including Nicolas Sarkozy of France and Angela Merkel of Germany. His monthly column on global issues appears in many of the worlds leading newspapers and magazines, including The Los Angeles Times, The Guardian in the U.K., Die Süddeutsche Zeitung in Germany, Trud in Bulgaria, Clarín in Argentina, and Al-Ittihad in the U.A.E. He lives in Bethesda, MD.
Table of Contents
PART I: THE THIRD INDUSTRIAL REVOLUTION
The Real Economic Crisis Everyone Missed
A New Narrative
Turning Theory to Practice
PART II: LATERAL POWER
Beyond Right and Left
From Globalization to Continentalization
PART III: THE COLLABORATIVE AGE
Retiring Adam Smith
A Classroom Makeover
Morphing from the Industrial to the Collaborative Era
What Our Readers Are Saying
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