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Other titles in the Arts and Traditions of the Table: Perspectives on Culinary History series:

Creamy & Crunchy: An Informal History of Peanut Butter, the All-American Food (Arts and Traditions of the Table: Perspectives on Culinary History)

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Creamy & Crunchy: An Informal History of Peanut Butter, the All-American Food (Arts and Traditions of the Table: Perspectives on Culinary History) Cover

 

Synopses & Reviews

Publisher Comments:

The first popular account of one of America's most beloved foods (consumed by more than seventy-five percent of the population), Creamy and Crunchy is an entertaining yet comprehensive history of peanut butter's invention and integration into the American diet. Richly illustrated and filled with anecdotes and facts culled from unusual and engaging sources, the book is a mix of interviews and research, micro-histories, personal histories, and recipes, focusing on the manufacture of the food from the 1890s to the present, while also covering its cultural, nutritional, and even molecular evolution.

Jon Krampner begins with peanut butter's creation and the scramble to capitalize on its early success. He provides in-depth looks at Peter Pan, Skippy, and Jif, and why Peter Pan, the first of the big corporations to manufacture and market the food, is now a distant third behind market leaders Skippy and Jif. He examines the plight of black peanut farmers; the creation of the Choosy Moms Choose Jif campaign; the role of peanut butter in fighting Third-World hunger; and the salmonella outbreaks of 2007 and 2009 that threatened to derail peanut butter's sacred place in the American cupboard. Krampner investigates the resurgence of natural, or old-fashioned, peanut butter; the five ways today's product is different from the original; why Americans love peanut butter so much more than people from any other nation; and the future trajectory of the industry. He concludes with a best of list featuring top, taste-tested peanut butters and a timeline of key figures and events. A dedicated web site maintained by the author, www.creamyandcrunchy.com, contains additional images and information.

Product Details

ISBN:
9780231162326
Author:
Krampner, Jon
Publisher:
Columbia University Press
Subject:
Cooking and Food-Historical Food and Cooking
Subject:
Cooking and Food-US General
Publication Date:
20121131
Binding:
HARDCOVER
Language:
English

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Related Subjects

Cooking and Food » Diet and Nutrition » Natural Healing
Cooking and Food » Reference and Etiquette » Historical Food and Cooking
Cooking and Food » Regional and Ethnic » United States » Ethnic
Cooking and Food » Regional and Ethnic » United States » General
History and Social Science » Sociology » Agriculture and Food

Creamy & Crunchy: An Informal History of Peanut Butter, the All-American Food (Arts and Traditions of the Table: Perspectives on Culinary History) New Hardcover
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Product details pages Columbia University Press - English 9780231162326 Reviews:
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