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Send: The Essential Guide to Email for Office and Home

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Send: The Essential Guide to Email for Office and Home Cover


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Average customer rating based on 2 comments:

Shoshana, December 31, 2009 (view all comments by Shoshana)
A primer on basic e-mail functions and etiquette. It would be useful for businesses and organizations wanting to improve their practices, particularly in relation to appropriate and collegial behavior as well as introductory security and privacy.
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(3 of 6 readers found this comment helpful)
Patrick Sullivan, July 9, 2007 (view all comments by Patrick Sullivan)
This is a great book - I just read it this weekend. The authors do a great job of outlining the pitfalls of email with plenty of terrifying examples of what happens to individuals, relationships and companies when nasty, unclear, or incriminating emails go out. Interestingly, the book is also just a good refresher course on how to treat people when communicating with them in any medium. It would be impossible to capture the ever changing standards of salutations and signoffs between equals and un-equals, and while their recommendations are a little formal for me (and probably most west-coast software developers like myself), I'll probably err a little more on the side of formality after reading this book. If you know anyone who feels baffled, intimidated or burned by email, or who doesn't and should, this would be a great gift.
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Product Details

Why People Email So Badly and How to Do It Better
David Shipley and Will Schwalbe
David Shipley and Will Schwalbe
Shipley, David
Schwalbe, Will
Business Writing
Business Communication
Interpersonal communication
Data Transmission Systems - Electronic Mail
Edition Description:
Publication Date:
April 2007
Grade Level:
7.6 x 5.25 x 1 in .8 lb

Related Subjects

Business » Reference
Business » Writing
Computers and Internet » Internet » General
Reference » Writing » Writing as a Business

Send: The Essential Guide to Email for Office and Home
0 stars - 0 reviews
$ In Stock
Product details 288 pages Knopf - English 9780307263643 Reviews:
"Publishers Weekly Review" by , "From this essential guidebook's opening sentence — 'Bad things can happen on email' — Shipley and Schwalbe make all too clear what can go wrong. E-mail's ubiquity, with casual and formal correspondence jumbled in the same inbox, makes misunderstandings common; e-mail's inexpressive, text-only format doesn't help. Given its brief history, there's no established etiquette for usage, which is why this primer is so valuable. It promises the reader hope of becoming more efficient and less annoying, reducing danger of a career-ending blunder. Brisk, practical and witty, the book aims to improve the reader's skills as sender and recipient: devising effective subject lines and exploring 'the politics of the cc'; how to steer clear of legal issues; and how to recognize different types of attachments. Using real-life examples from flame wars and awkward exchanges (including their own), Shipley and Schwalbe (op-ed editor of the New York Times and Hyperion Books' editor-in-chief) explain why people so often say 'incredibly stupid things' in their outgoing messages. 'Email has a tendency to encourage the lesser angels of our nature,' they note. They also offer 'seven big reasons to love email,' along with quick guides to instant messaging and e-mail technology, all the while urging us to 'think before [we] send.'" Publishers Weekly (Copyright Reed Business Information, Inc.)
"Review" by , "The Internet has finally found its Emily Post. If after you’ve read this you fail to change your emailing habits, you’re doomed. Read it or weep."
"Review" by , "A fascinating, entertaining, and, above all, informative look at email — and how it changed the way we communicate with one another. What Strunk and White is to style, this book is to email. It's a terrific read. I highly recommend it."
"Review" by , "This is just the book I've been waiting for."
"Review" by , "Send is an easy to read primer, full of practical tips for every emailer."
"Review" by , "Send can help any of us send emails that build better business relationships and get better results."
"Synopsis" by , Stepping up to the challenges of email, this much-needed book helps people use email to their best advantage at work or at home, achieve their goals, and stay out of jail. Send is so eminently practical, it is absolutely e-ssential.
"Synopsis" by , Sendthe classic guide to email for office and home and an instant success upon its original publicationhas become indispensable for readers navigating the impersonal, and often overwhelming, world of electronic communication.  Filled with real-life email success (and horror) stories and a wealth of entertaining examples, Send reveals the hidden minefields and pitfalls of email. It provides clear rules for handling all of todays thorniest email issues, from salutations and subject lines to bccs and emoticons. It explains when you absolutely shouldnt send an email and what to do when youve sent (in anger or in error) a potentially career-ending electronic bombshell. And it offers invaluable strategies to help you both better manage the ever-increasing number of emails you receive and improve the ones you send.

In this revised edition, David Shipley and Will Schwalbe have added fresh tales from the digital realm and a new afterword“How to Keep Email from Taking Over Your Life,” which includes sage advice on handheld etiquette. Send is now more essential than ever, a wise and witty book that every businessperson and professional should read and read again.

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