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Send (Revised Edition): Why People Email so Badly and How to Do It Betterby Will Schwalbe
Synopses & Reviews
Send—the classic guide to email for office and home and an instant success upon its original publication—has become indispensable for readers navigating the impersonal, and often overwhelming, world of electronic communication. Filled with real-life email success (and horror) stories and a wealth of entertaining examples, Send reveals the hidden minefields and pitfalls of email. It provides clear rules for handling all of today’s thorniest email issues, from salutations and subject lines to bcc’s and emoticons. It explains when you absolutely shouldn’t send an email and what to do when you’ve sent (in anger or in error) a potentially career-ending electronic bombshell. And it offers invaluable strategies to help you both better manage the ever-increasing number of emails you receive and improve the ones you send.
In this revised edition, David Shipley and Will Schwalbe have added fresh tales from the digital realm and a new afterword—“How to Keep Email from TakingOver Your Life,” which includes sage advice on handheld etiquette. Send isnow more essential than ever, a wise and witty book that every businessperson and professional should read and read again.
Updated with new sections on Handheld Etiquette and Secrets to Keep Email from Taking Over Your Life, a guide to electronic communication addresses the art of composing electronic memos, notes, reports, or letters, answering questions about when one should email and when to call, fax, or show up in person; how to handle sensitive issues; and the challenges of composing an effective email. 30,000 first printing.
Send--the classic guide to email for office and home--has become indispensable for readers navigating the impersonal, and at times overwhelming, world of electroniccommunication. Filled with real-life email success (and horror) stories and a wealth of useful and entertaining examples, Send dissects all the major minefields and pitfalls of email. Itprovides clear rules for constructing effective emails, for handheld etiquette, for handling the emotional email, and for navigating all of today's hot-button issues. It offersessential strategies to help you both better manage the ever-increasing number of emails you receive and improve the ones you send. Send is now more than ever the essential book about email forbusinesspeople and professionals everywhere.
From the Trade Paperback edition.
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