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Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us about the Art of Persuasion

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Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us about the Art of Persuasion Cover

 

Synopses & Reviews

Publisher Comments:

Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Cicero’s three-step strategy for moving an audience to actionas well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by pretending to be unpolished. But it’s also replete with contemporary techniques such as politicians’ use of “code” language to appeal to specific groups and an eye-opening assortment of popular-culture dodges, including:

The Eddie Haskell Ploy

Eminem’s Rules of Decorum

The Belushi Paradigm

Stalin’s Timing Secret

The Yoda Technique

Whether you’re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today’s most popular online language mavens, it’s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.

Synopsis:

An introduction to the fine art of rhetoric explains how this important skill can profoundly influence one's success in one personal and professional life, using contemporary examples to illuminate classical rhetorical strategies and revealing how the forces of persuasion are at work all around us and how they can be used for one's own benefit. Original. 40,000 first printing.

Synopsis:

JAY HEINRICHS has spent more than 25 years in publishing as a magazine writer, editor, and executive.

Product Details

ISBN:
9780307450562
Subtitle:
What Aristotle, Lincoln, and Homer Simpson Can Teach Us about the Art of Persuasion
Publisher:
Three Rivers Press
Author:
Heinrichs, Jay
Author:
Jay Heinrichs
Subject:
Language Arts & Disciplines : Speech
Subject:
Language Arts & Disciplines : Rhetoric
Subject:
Political Science : Political Process - Leadership
Subject:
Language Arts & Disciplines : Communication
Subject:
Self-Help : Personal Growth - Success
Subject:
Speech
Subject:
Rhetoric
Subject:
Persuasion (rhetoric)
Subject:
Debates and debating
Subject:
Reference - General
Subject:
Reference-Rhetoric
Subject:
Reference-Speech and Debate
Subject:
Self Help-Communication
Subject:
Language Arts & Disciplines : Communication Studies
Subject:
main_subject
Subject:
all_subjects
Publication Date:
20070227
Binding:
ELECTRONIC
Language:
English
Pages:
316

Related Subjects

Business » Communication
Health and Self-Help » Psychology » General
Health and Self-Help » Self-Help » General
Reference » Rhetoric
Reference » Speech and Debate

Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us about the Art of Persuasion
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Product details 316 pages Crown Publishing Group - English 9780307450562 Reviews:
"Synopsis" by , An introduction to the fine art of rhetoric explains how this important skill can profoundly influence one's success in one personal and professional life, using contemporary examples to illuminate classical rhetorical strategies and revealing how the forces of persuasion are at work all around us and how they can be used for one's own benefit. Original. 40,000 first printing.
"Synopsis" by , JAY HEINRICHS has spent more than 25 years in publishing as a magazine writer, editor, and executive.
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