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Switch: How to Change Things When Change Is Hard

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Switch: How to Change Things When Change Is Hard Cover

 

Synopses & Reviews

Publisher Comments:

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestsellerMade to Stick. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.

InSwitch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results:

— The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.

— The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.

— The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switchshows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

Synopsis:

The best-selling authors of Made to Stick offer insight into the difficult nature of lasting change, presenting metaphorical illustrations of the conflict between the instinctual and the intellectual areas of the brain while sharing case studies of successful individuals and organizations.

Synopsis:

Chip Heath is the Thrive Foundation for Youth Professor of Organizational Behaviour at Stanford University's Graduate School of Business. Dan Heath is a Senior Fellow at the Center for the Advancement of Social Entrepreneurship (CASE) at Duke University. Together, they are the authors of the national bestsellerMade to Stick: Why Some Ideas Survive and Others Die. They write a regular column inFast Companymagazine, and have appeared onToday, NPR'sMorning Edition, MSNBC, CNBC, and have been featured inTime,PeopleandUS News and World Report.

Table of Contents

Three surprises about change — Find the bright spots — Script the critical moves — Point to the destination — Find the feeling — Shrink the change — Grow your people — Tweak the environment — Build habits — Rally the herd — Keep the switch going.

Product Details

ISBN:
9780307590169
Subtitle:
How to Change Things When Change Is Hard
Publisher:
Broadway Books
Author:
Heath, Chip
Author:
Heath, Dan
Author:
Chip Heath
Author:
Dan Heath
Subject:
Business & Economics : General
Subject:
Change (psychology)
Subject:
General
Subject:
Structural Adjustment
Subject:
General Business & Economics
Subject:
Audio Books-Business
Subject:
Business - General
Subject:
Business-Personal Skills
Subject:
BUSINESS STRATEGY
Subject:
Economics - General
Subject:
Sociology - General
Subject:
BUS-BESTSELLER534EndCap
Subject:
Foreign Languages-Chinese
Subject:
Self-Help : General
Subject:
main_subject
Subject:
all_subjects
Publication Date:
20100216
Binding:
ELECTRONIC
Language:
English
Pages:
305

Related Subjects

Business » General
Health and Self-Help » Psychology » General
Health and Self-Help » Self-Help » General

Switch: How to Change Things When Change Is Hard
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Product details 305 pages Crown Publishing Group - English 9780307590169 Reviews:
"Synopsis" by , The best-selling authors of Made to Stick offer insight into the difficult nature of lasting change, presenting metaphorical illustrations of the conflict between the instinctual and the intellectual areas of the brain while sharing case studies of successful individuals and organizations.
"Synopsis" by , Chip Heath is the Thrive Foundation for Youth Professor of Organizational Behaviour at Stanford University's Graduate School of Business. Dan Heath is a Senior Fellow at the Center for the Advancement of Social Entrepreneurship (CASE) at Duke University. Together, they are the authors of the national bestsellerMade to Stick: Why Some Ideas Survive and Others Die. They write a regular column inFast Companymagazine, and have appeared onToday, NPR'sMorning Edition, MSNBC, CNBC, and have been featured inTime,PeopleandUS News and World Report.
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