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I Live in the Future & Here's How It Works: Why Your World, Work, and Brain Are Being Creatively Disruptedby Nick Bilton
Synopses & Reviews
Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced byamateur hour?
The world, as Nick Bilton--with tongue-in-cheek--shows, has been going to hell for a long, long time, and what we are experiencing is the twenty-first-century version ofthe fear that always takes hold as new technology replaces the old. In fact, as Bilton shows, the digital era we are part of is, in all its creative and disruptive forms, the foundation for exciting and engagingexperiences not only for business but society as well.
Both visionary and practical, I Live in the Future & Here's How It Works captures thezeitgeist of an emerging age, providing the understanding of how a radically changed media world is influencing human behavior:
- With a walk on the wildside--through the porn industry--we see how this business model is leading the way, adapting product to consumer needs and preferences and beating piracy.
- By understanding how the Internet is creating a new type of consumer, the consumnivore, living in a world where immediacy trumps quality andquantity, we see who is dictating the type of content being created.
- Through exploring the way our brains are adapting, we gain a new understanding of thepositive effect of new media narratives on thinking and action. One fascinating study, for example, shows that surgeons who play video games are more skillful than their nonplaying counterparts.
- Why social networks, the openness of the Internet, and handy new gadgets are not just vehicles for telling the world what you had for breakfast but are becomingthe foundation for anchoring communities that tame information overload and help determine what news and information to trust and consume and what to ignore.
- Why the map of tomorrow is centered on Me, and why that simple fact means a totally new approach to the way media companies shape content.
- Why people pay for experiences, not content; and why great storytelling and extended relationships will prevail and enable businesses to engage with customers innew ways that go beyond merely selling information, instead creating unique and meaningful experiences.
I Live in the Future & Here's How It Works walksits own talk by creating a unique reader experience: Semacodes embedded in both print and eBook versions will take readers directly to Bilton's website (www.NickBilton.com), where they can access videos of theauthor further developing his point of view and also delve into the research that was key to shaping the central ideas of the book. The website will also offer links to related content and the ability to comment on achapter, allowing the reader to join the conversation.
From the Hardcover edition.
Analyzes how a radically changing media world is influencing human behavior and brain development, citing the roles played by technologies in previous decades while outlining a framework for short- and long-term responses to current influences.
A bold and provocative look at the future of storytelling. It’s about the virtues of video games, the science of cocktail parties, and the new business model of journalism. It’s about a world in which the medium is mostly irrelevant, and the message is everything. Read this book if you want to get your message right.”
—Jonah Lehrer, author of the New York Times bestseller How We Decide
“Nick Bilton has written a rollicking, upbeat guide to the digital world—a peek into our near future, where news, storytelling, and even human identity are transformed. It’s a fascinating book from a man who has helped pilot the New York Times into a new age of online journalism. If you’re wondering—or worried—about the future of media, this is your road map.”
—Clive Thompson, Wired magazine columnist and contributing editor
“Bilton doesn’t just live in the future, he also understands the past. I Live in the Future explains how our communications tools shaped our present, how new tools are shaping our future, and what we should do to take advantage of all this opportunity.”
—Clay Shirky, author of Cognitive Surplus and Here Comes Everybody
From the Hardcover edition.
About the Author
NICK BILTON is the lead technology writer for the New York Times Bits blog and a reporter for the paper. His work weaves together many different fields of storytelling, including advertising, journalism, design, technology, user interface, documentary film, and hardware hacking and the effects of all of these on society. At the Times, he is also worked in the research and development labs, peering into the future and helping chart the path for the future of news. Bilton is also an adjunct professor for New York University’s interactive telecommunication program and speaks regularly around the world at major technology and publishing conferences and at universities.
Table of Contents
Cancel my subscription — Bunnies, markets, and the bottom line: porn leads the way — Scribbling monks and comic books: it's ok, you've survived this before — Your cognitive road map: anchoring communities — Suggestions and swarms: trusting computers and humans — When surgeons play video games: our changing brains — Me in the middle: the rise of me economics — Warning: danger zone ahead: multiple multitasking multitaskers — What the future will look like: a prescription for change — Why they're not coming back.
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