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The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businessesby Eric Ries
Synopses & Reviews
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
Eric Ries defines a startup asan organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
From the Hardcover edition.
Most startups fail. But those failures, says entrepreneur Eric Ries, are preventable.
New ventures, from the garage to those within Fortune 500 companies, are designed to create innovative products or services that have never existed before. When these startups fail, it is usually not because they didn't execute well enough--on the contrary, they achieved failure by building the wrong things very efficiently. Startups cannot use traditional planning and management tools, because their product and customers are unknown. The primary mission of entrepreneurs is to penetrate the uncertainty about what customers will ultimately embrace, and discover a path to a successful business.
The Lean Startup methodology offers a scientific approach to creating and managing successful startups. It relies on what Ries calls validated learning to build a sustainable business. It is a way of getting continuous feedback so that a company can decide whether or not to persevere in their vision, or pivot and shift directions. It allows entrepreneurs a way to adapt their plans incrementally, inch by inch, minute by minute. In other words, rather than creating an elaborate business plan, The Lean Startup offers a way to test your vision continuously, so that you can innovate and adjust while you still have time to do so.
About the Author
ERIC RIES is an entrepreneurand author of the popular blogStartup Lessons Learned. He co-founded and served as CTO of IMVU, his third startup, and has had plenty of startup failures along the way.He is a frequent speaker at business events, has advised a number of startups, large companies, and venture capital firms on business and product strategy, and is an Entrepreneur-in-Residence at Harvard Business School. His Lean Startup methodology has been written about in the New York Times, the Wall Street Journal, the Harvard Business Review, the Huffington Post, and many blogs. He lives in San Francisco.
From the Hardcover edition.
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