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Blink: The Power of Thinking without Thinking


Blink: The Power of Thinking without Thinking Cover

ISBN13: 9780316010665
ISBN10: 0316010669
Condition: Standard
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Paul K, March 18, 2014 (view all comments by Paul K)
Blink was an interesting read and gave me a new perspective on a phenomenon that I had noticed before, specifically that my gut reactions were often the best reactions. This is a science-y book without being too "science-y." I learned a lot, without feeling like I was learning, and I had lots of fun too. If you're going to read any Malcolm Gladwell books, this is the one. If you're just looking for a fun read and to learn something new - this is also the book for you. Enjoy!
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MRaines, January 30, 2013 (view all comments by MRaines)
This is the best book I have ever read. It is insightful and interesting while still being humorous. Information from studies is brought up without being boring. This book makes you think without talking down to you. You feel as though you are discovering and learning along with the author. He takes you on a journey of self-discovery. Whether neuroscience and psychology are already your interest or not this is the book to reinvigorate and create these interests.
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mahemphill, August 16, 2012 (view all comments by mahemphill)
What a great read! I had no idea how many things are processed unconsciously, and how little stimuli prime our actions and impressions. Enjoyed it.
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3Kcats, March 13, 2011 (view all comments by 3Kcats)
I read this book while on vacation. I was going to leave it in Hawaii after I was done, but it had so much information that I brought it home with me so that I could read it again.
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(2 of 4 readers found this comment helpful)
jared.lynn.evans, January 1, 2011 (view all comments by jared.lynn.evans)
This book opened my eyes to the power and efficiency of the human mind.
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(3 of 5 readers found this comment helpful)
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Product Details

Gladwell, Malcolm
Back Bay Books
Decision Making & Problem Solving
Cognitive Psychology
General Business & Economics
Edition Number:
Reprint ed.
Publication Date:
April 2007
8.25x5.50x.88 in. .68 lbs.

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Blink: The Power of Thinking without Thinking Used Trade Paper
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Product details 320 pages Libri - English 9780316010665 Reviews:
"Publishers Weekly Review" by , "Best-selling author Gladwell (The Tipping Point) has a dazzling ability to find commonality in disparate fields of study. As he displays again in this entertaining and illuminating look at how we make snap judgments — about people's intentions, the authenticity of a work of art, even military strategy — he can parse for general readers the intricacies of fascinating but little-known fields like professional food tasting (why does Coke taste different from Pepsi?). Gladwell's conclusion, after studying how people make instant decisions in a wide range of fields from psychology to police work, is that we can make better instant judgments by training our mind and senses to focus on the most relevant facts — and that less input (as long as it's the right input) is better than more. Perhaps the most stunning example he gives of this counterintuitive truth is the most expensive war game ever conducted by the Pentagon, in which a wily marine officer, playing 'a rogue military commander' in the Persian Gulf and unencumbered by hierarchy, bureaucracy and too much technology, humiliated American forces whose chiefs were bogged down in matrixes, systems for decision making and information overload. But if one sets aside Gladwell's dazzle, some questions and apparent inconsistencies emerge. If doctors are given an algorithm, or formula, in which only four facts are needed to determine if a patient is having a heart attack, is that really educating the doctor's decision-making ability — or is it taking the decision out of the doctor's hands altogether and handing it over to the algorithm? Still, each case study is satisfying, and Gladwell imparts his own evident pleasure in delving into a wide range of fields and seeking an underlying truth." Publishers Weekly (Copyright 2004 Reed Business Information, Inc.)
"Review A Day" by , "Brace yourself: The release of Blink: The Power of Thinking Without Thinking, Gladwell's delightful new book, is sure to inspire orgies of Gladwell-mania among the with-it set, and obsessives will soon begin popping up all around you....As in the best of Gladwell's work, Blink brims with surprising insights about our world and ourselves, ideas that you'll have a hard time getting out of your head, things you'll itch to share with all your friends." (read the entire Salon.com review)
"Review A Day" by , "Nearly every argument in Gladwell's book is made by example, and these are invariably topical and interesting, and often lead you to picture some societal niche that you hadn't thought of before....The anecdotal method can be less than satisfying, however, and by the end of Blink I found myself longing for a book more drawn out and philosophical, the kind of thing you couldn't digest in a single flight." (read the entire Esquire review)
"Review" by , "Gladwell writes about subtle yet crucial behavioral phenomena with lucidity and contagious enthusiasm....[His] groundbreaking explication of a key aspect of human nature is enlightening, provocative, and great fun to read."
"Review" by , "Gladwell gets the science facts right and has the journalistic skills to make them utterly engrossing....[F]or once a best seller will be more than worthy."
"Review" by , "The author's great strength lies in his stories, and here he crafts a number of engaging ones....Brisk, impressively done narratives that should sell very well indeed."
"Review" by , "If you want to trust my snap judgment, buy this book: you'll be delighted. If you want to trust my more reflective second judgment, buy it: you'll be delighted but frustrated, troubled and left wanting more."
"Review" by , "Readers acquainted with Gladwell's articles and his 2000 bestseller The Tipping Point will have high anticipations for this volume; those expectations will be met."
"Review" by , "It's unlikely that Blink, a demanding and counter-intuitive book, will become a headline-friendly, cocktail-party meme like the ubiquitous Tipping Point. But it's a rich book filled with startling, seductive ideas. Don't blink or you'll miss something."
"Review" by , "As with The Tipping Point, you may finish reading Blink with the vague feeling you've heard much of this before....Gladwell's true genius lies is in his ability to weave these bits into a compelling narrative."
"Review" by , "This absorbing little combo of pop science and self-help is indeed an easy read, like its mega-hit predecessor, The Tipping Point, but in the end it doesn't add up to much."
"Review" by , "An entertaining psychology book....Blink is not a glib handbook of how to think, or a guide of what to think. But it will make you think about how you think, when you think in a blink."
"Review" by , "Gladwell...brings the strengths of an experienced reporter to his subject. His depth of sources and clarity of language allow him to deliver compelling stories from across the spectrum of American experience....[A] convincing and powerful book."
"Review" by , "Much of the pleasure of Blink comes from the far-flung quality of the author's choice in subjects....Some of the best writing in Blink, however, are the examples in which 'blink' thinking actually failed miserably."
"Review" by , "Intoxicating....Gladwell is an engaging writer and a first-rate tour guide."
"Synopsis" by , How do we make decisions — good and bad — and why are some people so much better at it than others? That's the question Malcolm Gladwell asks and answers in the follow-up to his huge bestseller, The Tipping Point.

Utilizing case studies as diverse as speed dating, pop music, and the shooting of Amadou Diallo, Gladwell reveals that what we think of as decisions made in the blink of an eye are much more complicated than assumed. Drawing on cutting-edge neuroscience and psychology, he shows how the difference between good decision-making and bad has nothing to do with how much information we can process quickly, but on the few particular details on which we focus.

Leaping boldly from example to example, displaying all of the brilliance that made The Tipping Point a classic, Gladwell reveals how we can become better decision makers — in our homes, our offices, and in everyday life. The result is a book that is surprising and transforming. Never again will you think about thinking the same way.

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