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The Tipping Point: How Little Things Can Make a Big Difference


The Tipping Point: How Little Things Can Make a Big Difference Cover


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Average customer rating based on 11 comments:

leeny526, January 30, 2013 (view all comments by leeny526)
Malcolm Gladwell writes an inspired book from start to finish. He categorizes and dives into detail on how an idea in our culture "sticks" and spreads, motivating the reader to be introspective and determine their value and strengths in "being the change" in our society. This can help as an overall positive boost in our day to day life as well as those who are venturing into entrepreneurship. I highly recommend this book to those with an open mind and seeking to enrich their perspective of what works and doesn't work in their lives as well as finding their personal tipping points.
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seldombites, November 26, 2011 (view all comments by seldombites)
I just could not get into this book. I found it to be a dry and difficult read, jumping all over the place and lingering on points that needed only a few sentences or paragraphs. Other people might enjoy this book, but it was not for me.
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Lawrence Lai, April 6, 2011 (view all comments by Lawrence Lai)
This again is a great book by Gladwell, though I personally like Outliers the best because it is the most personal. This is more of broad strokes of social behavior. But still it is a wonderfully insightful read on what causes a tipping point to occur. In all, I think it presents great ideas, though I believe it is subject to quite a bit of reasoning and one can argue one way or another whether these hypothesis are true or not. A great thing with Gladwell is he forms his arguments in a very comprehensible way, keeping one engaged. So even though you may not necessarily agree with what is said, you would at least stick around to find out what he's on about.
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Brandon Royal, December 27, 2010 (view all comments by Brandon Royal)
The Tipping Point is a permanent fixture in my personal library. Not only is this book one of the best trade hardbacks I’ve ever read, but it’s also a book that I continue to look to it in order to make meaningful changes in my professional life.

As an author and independent publisher who aspires to turn my “little book” educational series into a global brand, I recently reread the Tipping Point in the hopes of gleaning from it clues on how I could create a tipping point in my own publishing business. First, I sought to better understand the people around me: who exactly are those mavens, salespersons, and connectors? Second, I started tinkering with the way information was worded on promotional materials. The goal was to make the message more “sticky.” I started by focusing on one of my education books titled The Little Blue Reasoning Book: 50 Powerful Principles for Clear and Effective Thinking. This book is one in a four-part series and sister to The Little Red Writing Book, The Little Gold Grammar Book, and The Little Green Math Book.

Upon publication, I noticed that initial sales of The Little Blue Reasoning Book were lagging behind the sales of my other three books. I found this somewhat surprising as I had expected the “blue book” to vie with The Little Red Writing Book for first place in the series. Although I recognize that reasoning skills do not address as clear a niche market as do writing, grammar, and math skills, I also believe that a book on reasoning skills represents a more unique educational offering. Reasoning skills are, after all, one of the most important yet seldom taught skills.

My original flap copy on the backside of the book contained standard descriptive sentences such as: “Reasoning skills help us make sense of the world, including how to make decisions, tackle opportunities, evaluate claims, and solve problems.”

For promotional purposes, I tinkered with the stickiness and came up with: “This book is based on a simple but powerful observation: Individuals who develop outstanding reasoning and thinking skills do so primarily by mastering a limited number of the most important reasoning principles and concepts, which they use over and over again. What are these recurring principles and concepts? The answer to this question is the basis of this book.”

The Tipping Point is based on three rules: the law of the few (mavens, salespersons, and connectors), content (stickiness), and context (environment and circumstances). As I started to think of ways to marry the concepts of stickiness and context, I came up with the following verbiage: “Never has there been a time when one idea can make a bigger difference. In the case of thinking and reasoning skills, one idea or concept — creative or analytical — can greatly influence the outcome of a personal or business decision. The more we fulfill our own potentials, the better we can contribute to our communities.”

The principles advocated by the Tipping Point continue to be an integral part of my book marketing efforts. The bet is that little, incremental things do make a big difference.

Brandon Royal, award-winning educational author, www.brandonroyal.com
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Lars, January 6, 2010 (view all comments by Lars)
Gladwell's storytelling gift combined with both the variety of social topics and the applicability of his findings make The Tipping Point a strong best-of-the-decade category. Also inspired one of the key buzzwords of the decade.
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Product Details

Gladwell, Malcolm
Back Bay Books
Marketing - General
Social Psychology
Advertising & Promotion
Context effects (psychology)
Psychology, Social.
Context effects
Psychology : General
Edition Description:
1st Back Bay paperback ed.
Publication Date:
January 2002
8.36x5.52x.85 in. .64 lbs.

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The Tipping Point: How Little Things Can Make a Big Difference Used Trade Paper
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Product details 304 pages Back Bay Books - English 9780316346627 Reviews:
"Staff Pick" by ,

Somewhere along the way to guru-dom, Malcolm Gladwell got tagged as a business writer. Fair enough — The Tipping Point speaks more powerfully to the principles of succesful marketing than any pedestrian semester in the classroom. But while raves from Fortune, Business Week, and Management Today fortified his coronation on corporate campuses worldwide, how many business books also garner similar praise from Us magazine?

In The Tipping Point, the author set out to describe how ideas, products, messages, and behaviors travel through culture. In Blink, his follow-up, he considers how effective decisions are made. "I like looking at things that we take for granted," Gladwell explained during a visit to Powell's. "I'm not interested in the exotic. Neither of these books is about the exotic."

Nor is either strictly about business. Graffiti on subway cars, children's television programming, lovelorn suicides in Micronesia, facial expressions, symphony orchestras, indicators of a successful marriage; Gladwell's appeal can be traced directly to his studied obsession with familiar objects and events, and his remarkable talent for synthesizing complicated ideas into compelling stories.

"Review" by , "[A] lively, timely and engaging study of fads....Gladwell...has a knack for explaining psychological experiments clearly; The Tipping Point is worth reading just for what it tells us about how we try to make sense out of the world."
"Review" by , "A terrifically rewarding read."
"Review" by , "Gladwell has a knack for rendering complex theories in clear, elegant prose, and he makes a charismatic tour guide."
"Review" by , "As a business how-to, The Tipping Point is truly superior, brimming with new theories on the science of manipulation."
"Review" by , "A wonderful page-turner about a wonderfully offbeat study of that little-understood phenomenon, the social epidemic."
"Review" by , "From Paul Revere's ride and the mysterious comeback of Hush Puppies to Peter Jenning's smile and the secret of teenage smoking, Gladwell explores the world of mavens, innovators, connectors, and salesmen and their remarkable ability to shape our world."
"Review" by , "While it offers a smorgasbord of intriguing snippets...this volume betrays its roots as a series of articles for The New Yorker, where Gladwell is a staff writer: his trendy material feels bloated and insubstantial in book form."
"Review" by , "[A]n incisive and piquant theory of social dynamics that is bound to provoke a paradigm shift in our understanding of mass behavioral change....Gladwell reveals that our cherished belief in the autonomy of the self is based in great part on wishful thinking."
"Review" by , "[A] fascinating account...valuable..."
"Review" by , "Highly recommended for its clear exposition of important issues."
"Review" by , "It's hard not to be persuaded by Gladwell's thesis. Not only does he assemble a fascinating mix of facts in support of his theory...but he also manages to weave everything into a cohesive explanation of human behavior....There's little doubt that the material will keep you awake."
"Review" by , "Anyone interested in fads should read The Tipping Point....An ambitious, well-written book on how seemingly small ideas can change the world."
"Review" by , "A fascinating book that makes you see the world in a different way."
"Review" by , "An elegant exploration of how social epidemics work, whether they are fashion trends, diseases, or behavior patterns such as crime."
"Review" by , "The Tipping Point assembles talking points from childhood development, marketing, and social epidemiology, and holds them up at an angle that lets one distant notion attach to another....An ingenious guide."
"Review" by , "The thrust of Gladwell's book is that seemingly small gestures can have fantastically large and rapid outcomes....The Tipping Point could well prove to be an influential text for political activists."
"Synopsis" by , The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate.

This bestselling book, in which Malcolm Gladwell brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

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