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Enchanted, Inc.

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Enchanted, Inc. Cover

ISBN13: 9780345481252
ISBN10: 0345481259
Condition: Standard
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Synopses & Reviews

Publisher Comments:

Katie Chandler's life takes a turn for the magical when she discovers being just average makes her pretty special.

Review:

"In her first mainstream novel, romance writer Swendson puts a Harry Potter — inspired twist on the standard tale of a smalltown girl in the big city, with lively if saccharine sweet results. Fish-out-of-water Katie Chandler suffers in her thankless job as assistant to marketing manager 'Evil Mimi,' worrying that maybe she just can't hack it in New York City. Will her colleagues ever consider her anything but a hick? For a girl from Texas, the Big Apple is stranger than a foreign country, but she discovers that the weird things she notices are signs of real magic afoot. Her 'small-town honesty and common sense' soon land her a new job at Magic, Spells, and Illusion Inc., which traffics in benevolent sorcery. 'You... are of the rare breed who can neither do magic nor be influenced by magic. You see the world as it is,' an MSI executive explains. With her clear-sightedness — plus business acumen gained working for her family's feed-and-seed store — Katie will play a pivotal role in MSI's magical battle against a malevolent competitor. From sanitized descriptions of New York City life to hunky wizards and fairies on the subway, this book is pure and innocent fantasy, suitable for preteens or readers hungry for a cotton candy read. Agent, Kristin Nelson." Publishers Weekly (Copyright Reed Business Information, Inc.)

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Average customer rating based on 1 comment:

lilianxcheng, August 4, 2012 (view all comments by lilianxcheng)
After reading a few dark novels about sociopaths and serial killers, I desperately needed a recovery book. So when Christina (A Reader of Fictions) mentioned recommended Enchanted Inc., I picked it up from the library immediately. It just sounded like oodles of fun with a dash of romance and magic thrown in...and that was exactly what it was. Although I adore a fun chick-lit novel any day, the last one I read was Sophie Kinsella's I've Got Your Number about six months ago, and I didn't realize how much I missed the genre until I devoured Enchanted Inc.

Humor:
Enchanted Inc. is a funny novel. I love Katie's quirk, wry sense of humor; she just made the entire novel a pleasure to read from the first page and I was grinning from ear to ear. The best thing is that none of the jokes is at the expense of embarrassing situations or stupid decisions. Katie relies on her wit, not tripping over a rock to be funny.

Magic, the New Plastic Surgery:
In a world where gargoyles are your bodyguards, fairies bump into you in bars, and gnomes are your co-workers, life can be very interesting. But magic is primarily illusions (along with some casual spells), and anything magic is somehow masked to the normal civilian. I love the whimsical take on magic, nobody is brewing lizard eyeballs or drinking disgusting potions.

I still don't grasp the idea of magic too well though. If you are skilled enough, you can conjure coffee on a whim, but normal people won't see it...so what happens if a normal person bumps into you while you are drinking that magical coffee--do they have hot coffee spilled on them? Where is the coffee coming from? And talking to a gargoyle is masked as well, which makes me wonder when the gargoyle knows someone is talking to it so he knows to mask them. Doesn't make much sense to me, but when does magic make perfect sense anyway.

Marketing is Easy as Pie:
At one point, Katie uses her limited marketing expertise to advertise for her new company. Here is where I felt she just had it too easy with her amateur, marketing skills. It seemed more luck than talent really. A change of packaging and a few brochures? I don't really see how that would solve anything since the company already has a monopoly. You might has well just squash the start-ups into bankruptcy with low costs. They are a big corporation, they can afford it.

EPIC Final Showdown...not really:
This was my main gripe. I didn't care for the intellectual property sub-plot line at all. And that final showdown? Not only did it feel random, it just didn't work. And then all of a sudden it was over--talk about melodramatic.

Adorable Romance:
It's chick-lit! It wouldn't do not to have a cute romance thrown in. There also might be a love-triangle in the making, even though the second guy was thrown in the mix abruptly. I am rooting for Owen, because his shy demeanor just makes him vulnerable--and positively adorable. As for the other guy, I will have to find out more about the guy to make a judgment. Sometimes I wonder if Katie is being an unreliable narrator and Owen actually likes her more than she realizes. I hope that's not just wistful thinking on my part. Meanwhile, Katie's friends and co-workers drag her to blind dates and frog kissing hoping to find her the One.

Overall, a fun story, absolutely adorable romance with a smart protagonist. An absolute pleasure to read, but sub-plot just left more to be desired. Next book please!
Was this comment helpful? | Yes | No

Product Details

ISBN:
9780345481252
Author:
Swendson, Shanna
Publisher:
Ballantine Books
Subject:
General
Subject:
Women
Subject:
Humorous
Subject:
Young women
Subject:
New york (n.y.)
Subject:
Humorous fiction
Subject:
General Fiction
Subject:
Humor : General
Subject:
paranormal;magic;chick lit;spells;mystery;fairy tales;Katie Chandler;Enchanted Inc
Subject:
Fantasy - Contemporary
Copyright:
Edition Description:
Trade paper
Series:
Enchanted, Inc.
Publication Date:
20050531
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Pages:
320
Dimensions:
8 x 5.2 x 0.65 in 0.5 lb

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Related Subjects

Arts and Entertainment » Humor » General
Fiction and Poetry » Romance » Paranormal

Enchanted, Inc. Used Trade Paper
0 stars - 0 reviews
$4.50 In Stock
Product details 320 pages Ballantine Books - English 9780345481252 Reviews:
"Publishers Weekly Review" by , "In her first mainstream novel, romance writer Swendson puts a Harry Potter — inspired twist on the standard tale of a smalltown girl in the big city, with lively if saccharine sweet results. Fish-out-of-water Katie Chandler suffers in her thankless job as assistant to marketing manager 'Evil Mimi,' worrying that maybe she just can't hack it in New York City. Will her colleagues ever consider her anything but a hick? For a girl from Texas, the Big Apple is stranger than a foreign country, but she discovers that the weird things she notices are signs of real magic afoot. Her 'small-town honesty and common sense' soon land her a new job at Magic, Spells, and Illusion Inc., which traffics in benevolent sorcery. 'You... are of the rare breed who can neither do magic nor be influenced by magic. You see the world as it is,' an MSI executive explains. With her clear-sightedness — plus business acumen gained working for her family's feed-and-seed store — Katie will play a pivotal role in MSI's magical battle against a malevolent competitor. From sanitized descriptions of New York City life to hunky wizards and fairies on the subway, this book is pure and innocent fantasy, suitable for preteens or readers hungry for a cotton candy read. Agent, Kristin Nelson." Publishers Weekly (Copyright Reed Business Information, Inc.)
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