We all want our performance to stand out: in our jobs, in our relationships, as parents. But how can we take the routine and turn it into the remarkable? How can we create the “Encore Effect,” the ability to leave audiences applauding our actions and eager for more? In his new book, THE ENCORE EFFECT, bestselling author and motivational guru Mark Sanborn explains how we can harness our skills so that we can realize our vast potential.

As Sanborn says, our performance is a public display of ourselves. People with different personalities, approaches, and values can be extraordinarily successful—not because they are more educated or superior but because they work harder and smarter at it and they care. Through insightful stories from his own life as well as the inspiring stories of many he’s encountered, Sanborn identifies the traits extraordinary performers have in common—passion, preparation, practice, presence, polish—and explains the importance of helping others achieve excellence as well. He shows us how to tap into our own unique abilities to achieve remarkable performance, and how to maximize them to positive results.

Whether your “stage” is an office, a sales floor, a client meeting, or your own home, Sanborn’s sound advice and inspiring ideas will help you shine in every area that’s important to you.

Critical acclaim for Mark Sanborn

The Encore Effect

“The Encore Effect is a much needed guide that teaches us how to bring the world to its feet, by giving the performance of a lifetime.”

--Linda Kaplan Thaler and Robin Koval, authors of The Power of Nice

The Fred Factor

“The Fred Factor is a powerful, poignant parable of success. It is revolutionary, yet simple. It is life changing.”

—Brian Tracy, author of Focal Point and Goals!: How to Get Everything You Want—Faster Than You Ever Thought Possible

“Service is the heart of leadership, and one of the finer compliments you could ever receive is ‘You’re a Fred!’ I urge you to read this engaging and insightful book and find out why.”

—Ken Blanchard, coauthor of The One Minute Manager and The One Minute Entrepreneur

You Don’t Need a Title to Be a Leader

“Read this book if you want to lead a better life, lead an organization, or lead the way.”

—Jeffrey J. Fox, author of Secrets of Great Rainmakers

"Using his master skills in storytelling, Mark Sanborn enables us all to see that at the heart of it leadership is really about ordinary people achieving extraordinary things."

—Lois P. Frankel, Ph.D., author of Nice Girls Don't Get the Corner Office

“If you want to learn to lead—or lead better—read this book.”

—Marcus Buckingham, author of First, Break All the Rules and Now, Discover Your Strengths

Whether you want to win that new account or inspire your family and friends, bestselling author and acclaimed speaker Mark Sanborn shows us how to make every performance count.

Every day, we are called to perform— at work, at home, in our communities. But is it possible to make every performance outstanding, the kind that leaves people applauding for an encore?

Mark Sanborn, leadership expert and bestselling author of The Fred Factor, says that anyone can achieve remarkable performance time after time—no matter what their personality, strengths, or weaknesses. In The Encore Effect Sanborn demonstrates, through his own experiences as well as those of the people he’s worked with in his career, how you can cultivate the traits shared by remarkable performers and achieve extraordinary results in all aspects of your life. The secrets lie in five steps:

Passion: The fuel for remarkable performance

Prepare: How remarkable performance begins

Practice: It won’t make you perfect, but it will make you better

Perform: How to engage your audience

Polish: Making your performance shine

Whether your “stage” is an office, a sales floor, the boardroom, or your own home, Sanborn’s sound advice and rousing encouragement will help you shine in every situation where it matters most.

MARK SANBORN is president of Sanborn Associates, Inc., an idea studio for leadership development, and the author of the national bestsellers The Fred Factor and You Don’t Need a Title to Be a Leader. As an award-winning business speaker, he regularly keynotes meetings in the United States and abroad. He lives in Denver, Colorado.