Murakami Sale
 
 

Recently Viewed clear list


Original Essays | August 21, 2014

Richard Bausch: IMG Why Literature Can Save Us



Our title is, of course, a problem. "Why Literature Can Save Us." And of course the problem is one of definition: what those words mean. What is... Continue »
  1. $18.87 Sale Hardcover add to wish list

    Before, During, After

    Richard Bausch 9780307266262

spacer

This item may be
out of stock.

Click on the button below to search for this title in other formats.


Check for Availability
Add to Wishlist

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

by

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy Cover

 

Synopses & Reviews

Publisher Comments:

Foreword by Morgan Spurlock

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.

Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.

Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals:

•New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age – starting when they are still in the womb!

•Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn’t their girlfriends).

•How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.

•The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry’s (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol).

•How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers ‘perfectly tailored’ to our psychological profiles.

•How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive.

•What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all.

•And much, much more.

This searing expose introduces a new class of tricks, techniques, and seductions – the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever.

From the Hardcover edition.

About the Author

MARTIN LINDSTROM,was voted one of the World's 100 Most Influential people of 2009 by Time magazine. Among the globe's foremost marketers - now turned consumer advocate - Lindstrom has advised top executives at companies such as McDonald's Corporation, Procter & Gamble, and Microsoft. His most recent book, Buyology, was a New York Times and Wall Street Journal bestseller and voted "Pick of the Year" by USA Today. He is also chairman and co-founder of Buyology Inc

From the Hardcover edition.

Product Details

ISBN:
9780385531740
Subtitle:
Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Publisher:
Crown Publishing Group
Author:
Lindstrom, Martin
Publication Date:
20110920
Binding:
ELECTRONIC
Language:
English
Pages:
304

Related Subjects

» Business » Advertising
» Business » General
» Business » Marketing
» Health and Self-Help » Psychology » General

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
0 stars - 0 reviews
$ In Stock
Product details 304 pages Crown Publishing Group - English 9780385531740 Reviews:
spacer
spacer
  • back to top
Follow us on...




Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.