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Free Ride: How Digital Parasites Are Destroying the Culture Business, and How the Culture Business Can Fight Back

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Free Ride: How Digital Parasites Are Destroying the Culture Business, and How the Culture Business Can Fight Back Cover

 

Synopses & Reviews

Publisher Comments:

How did the newspaper, music, and film industries go from raking in big bucks to scooping up digital dimes? Their customers were lured away by the free ride of technology. Now, business journalist Robert Levine shows how they can get back on track.

On the Internet, "information wants to be free." This memorable phrase shaped the online business model, but it is now driving the media companies on whom the digital industry feeds out of business. Today, newspaper stocks have fallen to all-time lows as papers are pressured to give away content, music sales have fallen by more than half since file sharing became common, TV ratings are plum-meting as viewership migrates online, and publishers face off against Amazon over the price of digital books.

In "Free Ride," Robert Levine narrates an epic tale of value destruction that moves from the corridors of Congress, where the law was passed that legalized YouTube, to the dorm room of Shawn Fanning, the founder of Napster; from the bargain-pricing dramas involving iTunes and Kindle to Google's fateful decision to digitize first and ask questions later. Levine charts how the media industry lost control of its destiny and suggests innovative ways it can resist the pull of zero.

Fearless in its reporting and analysis, "Free Ride" is the busi-ness history of the decade and a much-needed call to action.

"From the Hardcover edition."

About the Author

ROBERT LEVINE was most recently executive editor of Billboard magazine. His articles on technology, business, and culture have appeared in the New York Times, Fortune, Cond

Product Details

ISBN:
9780385533775
Subtitle:
How Digital Parasites Are Destroying the Culture Business, and How the Culture Business Can Fight Back
Publisher:
Knopf Doubleday Publishing Group
Author:
Levine, Robert
Publication Date:
20111025
Binding:
ELECTRONIC
Language:
English
Pages:
288

Related Subjects

Business » General
History and Social Science » Sociology » Media

Free Ride: How Digital Parasites Are Destroying the Culture Business, and How the Culture Business Can Fight Back
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Product details 288 pages Knopf Doubleday Publishing Group - English 9780385533775 Reviews:
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