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More copies of this ISBN:This title in other formats:Earth: The Sequel: The Race to Reinvent Energy and Stop Global Warmingby Fred Krupp and Miriam Horn
Synopses & ReviewsPublisher Comments:How to harness the great forces of capitalism to save the world from catastrophe. The forecasts are grim and time is running out, but that's not the end of the story. In this book, Fred Krupp, longtime president of Environmental Defense Fund, brings a stirring and hopeful call to arms: We can solve global warming, And in doing so we will build the new industries, jobs, and fortunes of the twenty-first century. In these pages the reader will encounter the bold innovators and investors who are reinventing energy and the ways we use it. Among them: a frontier impresario who keeps his ice hotel frozen all summer long with the energy of hot springs; a utility engineer who feeds smokestack gases from coal-fired plants to voracious algae, then turns them into fuel; and a tribe of Native Americans, for two thousand years fishermen in the roughest Pacific waters, who are now harvesting the fierce power of the waves themselves. These entrepreneurs are poised to remake the world's biggest business and save the planet — if America's political leaders give them a fair chance to compete. Review:"Environmental Defense Fund president Krupp and journalist Horn proffer a business-centric prescription for alleviating climate change, coupling the market force of capitalism with technological innovation and entrepreneurial inventiveness. The authors argue in favor of strict federal carbon caps, which would induce innovators to explore new ways to control carbon dioxide emissions. The book notes the global and historical successes of cap and trade mechanisms, such as the Clean Air Act of 1990. Designed specifically to control sulfur dioxide (which causes acid rain), the Clean Air Act cut emissions 30% more than the law required by providing coal plant operators with a financial incentive to modernize. New technologies that would benefit from such a 'logical, elegant, market-based approach' include one as basic as an Arizona natural gas power plant that vents its smokestack waste into a vast greenhouse, where it nourishes algae used for manufacturing biodiesel, and one as a radical as harnessing the kinetic energy of molecules as a power source. This optimistic book brims with similar ideas, balancing jargon-heavy science with engaging profiles of individuals who are blending business and science in an attempt to save the planet." Publishers Weekly (Copyright Reed Business Information, Inc.) Book News Annotation:Krupp, who is President of the Environmental Defense Fund, has joined
with Horn, an EDF staffer, to describe what the global community
needs to achieve in order to reduce the effects of global warming.
The authors exhibit a cautious but optimistic tone, maintaining that
it is not too late to prevent a disastrous climate change through the
development of new energy sources. Alternative energy sources are
discussed at length, along with the specific innovations that will
ultimately provide solutions.
Annotation ©2008 Book News, Inc., Portland, OR (booknews.com) Synopsis:Krupp, longtime president of the Environmental Defense Fund, and Horn present a stirring and hopeful call to arms as they feature the bold innovators and investors who are reinventing energy and the ways we use it.
Synopsis:How to harness the great forces of capitalism to save the world from catastrophe.
About the AuthorIn his twenty-three years as president of Environmental Defense Fund, representing 500,000 members, Fred Krupp has been the foremost champion of harnessing market forces for environmental ends. Miriam Horn has written for Vanity Fair and the New York Times. What Our Readers Are SayingAdd a comment for a chance to win!
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