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Powell's Q&A, Q&A | June 24, 2009

Colum McCann: IMG Powell's Q&A: Colum McCann

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    Let the Great World Spin

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Other titles in the Heritage: Care-Preservation-Management series:

  1. Hands-On Exhibitions: Managing Interactive Museums and Science Centres
  2. Hands-On Exhibitions: Managing Interactive Museums and Science Centres
  3. Making Representations: Museums in the Post-Colonial Era
  4. Marketing the Museum
  5. Museum Basics
  6. Museum Basics:
  7. Museum Volunteers: Good Practice in the Management of Volunteers
  8. The Handbook for Museums
  9. The politics of display :museums, science, culture
  10. The Politics of Display: Museums, Science, Culture

Marketing the Museum (Heritage: Care-Preservation-Management)

by Fiona Maclean

Marketing the Museum (Heritage: Care-Preservation-Management) Cover

Synopses & Reviews

Publisher Comments:

With increasing pressure on museums to be more commercial and more professional, those working in museums find that they need to know about marketing. In response to this need, "Marketing the Museum" examines the ways in which museums can overcome the numerous obstacles to achieving marketing orientation. Fiona McLean gives practical guidelines to the specific ways in which marketing can be tailored to the needs of museums and become a useful as well as an acceptable part of today's museums in achieving their ultimate purpose of serving the community.

Synopsis:

In this volume, the marketing of a museum is not seen in terms of a "product", but rather as the process by which one can build a relationship between the museum and the public. The book illustrates to the museum professional specific ways in which marketing can be tailored to the needs of museums and become a useful as well as an acceptable part of serving the community.

Description:

Includes bibliographical references (p. 232-245) and index.
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Product Details

ISBN:
9780415152938
Author:
MacLean, Fiona
Author:
McLean, Fiona
Author:
MacLean, Fiona
Author:
McLean Fiona
Publisher:
Routledge
Location:
London ;
Subject:
General
Subject:
Business
Subject:
Marketing - General
Subject:
Management
Subject:
Museums
Subject:
Museums -- Management.
Subject:
Museums -- Marketing.
Series:
Heritage: Care-Preservation-Management
Series Volume:
SP-520
Publication Date:
January 1997
Binding:
Paperback
Language:
English
Illustrations:
Yes
Pages:
272
Dimensions:
9.70x6.89x.80 in. 1.22 lbs.
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