"What I admire about Kaira is her can-do attitude. She knows what it's like to be in a man's world, but still accomplish things her way. She's the real thing, and after reading this book, you'll feel more confident of being your real you too. Go for it."

—Keith Ferrazzi, bestselling author of Never Eat Alone

"Kaira Rouda empowers the woman entrepreneur by simply telling her to be herself. Where other books urge women to fit in with the boys, Real You Incorporatedshows you how to create your own unique and wonderful brand. The secret is building it around the real you!"

—Barbara Corcoran, founder of the Corcoran Group and author of If You Don't Have Big Breasts, Put Ribbons on Your Pigtails

"Really simple and really smart rules for all women. Follow them, and you'll build your brand and find real success."

—Laura Ries, coauthor of The 22 Immutable Laws of Branding

"Real You Incorporatedis a courageous undertaking. Kaira Sturdivant Rouda is the kind of author who is uniquely suited for her subject—she is both a successful woman in business and completely unafraid to share her candid insights and advice. I can see this book being a blueprint for many youngfemale entrepreneurs."

—Justin McCarthy, Google

"Filled with keen insights, practical knowledge, and tactical tools to build your success, Real You Incorporatedis a concise, friendly read for women who wantmore than just advice. They want answers, and this should be their first stop."

—Delia Passi, author of Winning the Toughest Customer: The Essential Guide to Selling to Women

"What I admire about Kaira is her can-do attitude. She knows what it's like to be in a man's world, but still accomplish things her way. She's the real thing, and after reading this book, you'll feel more confident of being your real you too. Go for it."

—Keith Ferrazzi, bestselling author of Never Eat Alone

"Kaira Rouda empowers the woman entrepreneur by simply telling her to be herself. Where other books urge women to fit in with the boys, Real You Incorporatedshows you how to create your own unique and wonderful brand. The secret is building it around the real you!"

—Barbara Corcoran, founder of the Corcoran Group and author of If You Don't Have Big Breasts, Put Ribbons on Your Pigtails

"Really simple and really smart rules for all women. Follow them, and you'll build your brand and find real success."

—Laura Ries, coauthor of The 22 Immutable Laws of Branding

"Real You Incorporatedis a courageous undertaking. Kaira Sturdivant Rouda is the kind of author who is uniquely suited for her subject—she is both a successful woman in business and completely unafraid to share her candid insights and advice. I can see this book being a blueprint for many youngfemale entrepreneurs."

—Justin McCarthy, Google

"Filled with keen insights, practical knowledge, and tactical tools to build your success, Real You Incorporatedis a concise, friendly read for women who wantmore than just advice. They want answers, and this should be their first stop."

—Delia Passi, author of Winning the Toughest Customer: The Essential Guide to Selling to Women

Real You Incorporated offers women a bold and refreshing message: for a brand to truly, deeply resonate with customers, it has to be based on something truly genuine—yourself. Building that personal, genuine brand means being true to yourself in every part of your business—from how you promote your talents to how you interact with the people in your office and everything else.

Rouda's lively book provides readers with a helpful Real You Incorporated chart that captures the most essential elements of your business: you and your passions, brand, positioning, culture, customers, and gifts. Once you fully define your personal brand, Rouda shows you how to use it as a competitive advantage that will prove invaluable to your long-term success.

Each chapter includes profiles of successful entrepreneurs and provides inspiration and cautionary tales for every business woman.

Full of new ways to look at age-old problems—including handy tools like a "Snark Scale"—Real You Incorporated empowers you to join other women who are changing the face of business. It starts by discovering who you are and developing an authentic, unique personal brand, one based simply on being the real you.

Section One. Find it Within You.

Chapter One.

Life Lesson Number One: Your Future Starts Now.

Life Lesson Number Two: Learn From Your Past.

Life Lesson Number Three: Describe Yourself In One Word.

Chapter Two.

Life Lesson Number Four: Find The Real People In Your Life.

Life Lesson Number Five: Don't Go It Alone.

Life Lesson Number Six: Follow Your Instincts.

Chapter Three.

Life Lesson Number Seven: Tell Your Company Story.

Life Lesson Number Eight: Define Your Brand Essence.

Life Lesson Number Nine: Create Your Vision Statement.

Section Two. The Competitive Advantage.

Chapter Four.

Life Lesson Number Ten: The Five Senses Of Branding.

Life Lesson Number Eleven: Create A Marketing Plan.

Life Lesson Number Twelve: Make It Tangible.

Chapter Five.

Life Lesson Number Thirteen: Be A Creative Leader.

Life Lesson Number Fourteen: Express Your Brand In Hiring.

Life Lesson Number Fifteen: Avoid Culture Vultures.

Chapter Six.

Life Lesson Number Sixteen: Customers Know If You're Faking It.

Life Lesson Number Seventeen: Be Everywhere She Wants You To Be.

Life Lesson Number Eighteen: The Real World Is Online.

Chapter Seven.

Life Lesson Number Nineteen: Build Your Business Network.

Life Lesson Number Twenty: Change The World For Other Women.

Life Lesson Number Twenty-One: Capture Your Charitable Passion.

Chapter Eight.

Life Lesson Number Twenty-Two: Don’t Get Stuck.

Life Lesson Number Twenty-Three: Play.

Life Lesson Number Twenty-Four: Share.