The remarkable story of how Michael Bloomberg created a media empire

Lots of entrepreneurs make money. Lots of entrepreneurs who make money write books. Few of those books make you glad they did. This one does.-The New York Times Book Review

A classic tale of a nimble, customer-focused, entrepreneurial David outsmarting bureaucratic, ossified, corporate Goliaths.-Business Week

Entertaining, engaging, and informative, Bloomberg by Bloomberg is packed with great advice about how to start a lean, hungry company-and how to keep it that way.-Bryan Burrough, coauthor, Barbarians at the Gate

Brash, aggressive, and supremely self-confident, Michael Bloomberg, the visionary leader of the world's fastest-growing media empire, has been hailed as the new standard for what it takes to win in the Information Age. Dismissed from Salomon Brothers in 1981, Bloomberg immediately took his money and acerbic personality and started Bloomberg L.P. Bolstered by a $30 million investment from Merrill Lynch, the company and the man have been sprinting ahead of the pack ever since. Only twenty years after founding, he's at the top of his industry. And on June 5, 2001, he added mayoral candidate for New York City to his list of accomplishments and aspirations. If elected, powerhouse Michael Bloomberg will bring his own brand of leadership-and personal style-to the city that never sleeps.

An autobiographical account of Mike Bloomberg's career and the rise of his media company which is a major provider of up-to-the-second financial information and news through on-line services, a wire service, national radio networks, a monthly financial magazine and "Bloomberg Business News" on PBS.

Brash, aggressive, and supremely self-confident, Michael Bloomberg, the visionary leader of the world's fastest-growing media empire, has been hailed as the new standard for what it takes to win in the Information Age. Dismissed from Salomon Brothers in 1981, Bloomberg immediately took his money and acerbic personality and started Bloomberg L.P. Bolstered by a $30 million investment from Merrill Lynch, the company and the man have been sprinting ahead of the pack ever since. Only twenty years after founding, he's at the top of his industry. And on June 5, 2001, he added mayoral candidate for New York City to his list of accomplishments and aspirations. If elected, powerhouse Michael Bloomberg will bring his own brand of leadership-and personal style-to the city that never sleeps.

"Bloomberg by Bloomberg" - Jetzt neu in überarbeiteter Broschurausgabe! Dieses Buch erzählt die bemerkenswerte Geschichte, wie Michael Bloomberg ein Medienimperium geschaffen hat. Dreist, dynamisch, überaus selbstbewusst und mit einer 30 Millionen Dollar-Finanzspritze von Merrill Lynch gründete er Bloomberg Financial Services und setzte mit seinem rasant wachsenden Unternehmen einen neuen Standard für den Erfolg im Informationszeitalter. Bloomberg war der Konkurrenz immer eine Nasenlänge voraus und verblüffte die Experten immer wieder, die seinen schnellen Untergang prophezeiten. Bloombergs Online Informationsterminals, auch "des Händlers liebstes Spielzeug" genannt, haben sich als System der Wahl durchgesetzt, denn sie bieten dem Anleger unmittelbar Informationen zu Wertpapieren, die früher nur Brokerfirmen vorbehalten waren. Die Bloomberg Business News-Artikel werden von 250 Reportern in aller Welt erstellt und erscheinen regelmäßig in Blättern wie der New York Times, der Washington Post und dem Boston Globe. Diese überarbeitete Neuauflage trägt auch Bloombergs neuer Liebe Rechnung: der Politik. Im Sommer 2001 wurde er zum neuen Bürgermeister von New York gewählt.