Tic. Tock.

Tic. Tock.

Tic. Tock.

Three seconds.

That's all you've really got to make the sale.

With consumers bombarded with thousands of marketing messages a day, they have to make purchasing decisions quickly, which means you have to make the sale just as quickly. There's simply no time for you to make any offer besides the one offer that will work and work quickly—The Irresistible Offer.

But what is The Irresistible Offer? Simply put, it's the best (and maybe only) true alternative to the traditional form of selling with its sentimental manipulation, marketing trickery, and decreasing effectiveness. The Irresistible Offer is so good and so easy to understand that buying from you becomes a no-brainer for your customers. But it's not a one-time special or a "unique selling proposition." The Irresistible Offer is the offer that defines your business and becomes your raison d'?tre.

Want an example? Domino's Pizza grew from a single store to a $4 billion chain in large part because they gave their customers an offer they couldn't refuse—"thirty minutes or less" or the pizza was free. The success of that offer is obvious in retrospect. But how do you design The Irresistible Offer for your own business in your own industry? This book shows you how.

In The Irresistible Offer, author and New Marketing guru Mark Joyner defines and explains this revolutionary selling philosophy, uses real case studies to show it in effect, and helps you quickly and easily apply it to your own business. He examines the elements that make up The Irresistible Offer and presents a formula for creating one of your own. Plus, Joyner provides practical tools that allow you to estimate the effectiveness of your offer in advance so you can plan accordingly.

For too long, selling has been about manipulating a message and manipulating a consumer. The Irresistible Offer presents a new, effective, and ethical way to sell based on what you're selling, not how you're selling it. Rather than manipulate your customer (who may resent it, after all), Joyner shows you how to manipulate your offer instead—so that customers find it, and your company, truly irresistible.

Your customers are going to give you three seconds to make the sale.

Do you know what to say in those three seconds?

The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business—a method that is simultaneously socially responsible and far more effective than "old" marketing. This new way is The Irresistible Offer.

"The Irresistible Offer is the missing link in many marketing books."

—Joe Sugarman, Chairman, BluBlocker Corporation

"The Irresistible Offer reveals secret after proven secret guaranteed to pump fresh power into your sales process."

—John Du Cane, CEO, Dragon Door Publications, Inc.

"As the world's fastest reader (Guinness Book certified) I've read just about every business and marketing book in existence. The Irresistible Offer by Mark Joyner is, by far, the easiest and most powerful. If you want to make a profitable business (any business small or large), The Irresistible Offer should be your starting point."

—Howard Berg, "The World's Fastest Reader"

"I've read every book on marketing printed in the last 150 years. This is the first breakthrough in over fifty years."

—Dr. Joe Vitale, author of The Attractor Factor

"If I had to choose one modern marketing genius to learn from, it would be Mark Joyner. The Irresistible Offer belongs in the hands of everyone wanting to wildly succeed in business."

—Randy Gilbert, a.k.a. "Dr. Proactive" host of The Inside Success Show

Today's customers are overwhelmed by information and endless consumer options. In this environment, salespeople don't have all day to convince the customer. In fact, Mark Joyner says that salespeople actually have about three seconds in which to convince the customer to buy; after that, it's game over. The Irresistible Offer suggests that marketers and salespeople should stop practicing gimmickry and concentrate on the one aspect of every sale that truly makes the difference: the offer. What is the Irresistible Offer? It's the identity-building offer central to a product, service, or company in which the return on investment is communicated so clearly and efficiently that a customer realizes (s)he'd be a fool to pass it up. This book shows every marketer and salesperson how to craft offers that are truly irresistible. Though it seems like there are a million books on marketing and selling, and a million different ways to sell, selling is a lot simpler than most people think. If selling today is too complicated, this book simplifies it. Joyner boils the selling process down into its fundamental parts???the offer itself and how it's marketed???helping marketers and salespeople structure and present offers in such a way that they hardly even have to sell the customer. Marketers and salespeople will learn to make their businesses and products stand out in an overcrowded marketplace and how to easily persuade skeptical customers to give them their business. With creative, practical tools and tips, The Irresistible Offer shows readers how to let their offer do all the selling, so they can just count their profits.

MARK JOYNER is a leading authority on Internet marketing and New Marketing. The former CEO of Aesop Marketing Corporation, he has pioneered many of the biggest trends on the Internet today.

Preface.

Acknowledgements.

Author Biography.

Introduction: (Three Seconds).

Chapter 1. The Magic Window. 

Chapter 2. The Core Imperative of Business.

Chapter 3. The Big Four Questions.

Chapter 4. What is The Irresistible Offer?

Chapter 5. What is NotThe Irresistible Offer?

Chapter 6. Elements of The Irresistible Offer. 

Chapter 7. The Great Formula.

Chapter 8. Offer Intensifiers.

Chapter 9. The Offer Continuum.

Chapter 10. The Great Offers in History.

Chapter 11. Word of Mouth from Flaming Lips.

Appendix A: Selling Yourself in Three Seconds or Less.

Appendix B: A Note to Salesmen. 

Glossary.

Index.