Brain Candy Sale

Special Offers see all

Enter to WIN a $100 Credit

Subscribe to
for a chance to win.
Privacy Policy

Visit our stores

    Recently Viewed clear list

    Lists | October 5, 2015

    Zachary Thomas Dodson: IMG 10 Books That Will Change Your Mind about Bats

    Bats are a much-maligned animal. Long thought of as creepy or evil or diseased, a closer look reveals that the wide variety of bat species also... Continue »
    1. $19.57 Sale Hardcover add to wish list

Qualifying orders ship free.
Used Trade Paper
Ships in 1 to 3 days
Add to Wishlist
Qty Store Section
1 Beaverton Psychology- Mind and Consciousness
3 Burnside Psychology- General
3 Burnside Biology- Neurobiology
1 Local Warehouse Psychology- General

This title in other editions

How We Decide


How We Decide Cover

ISBN13: 9780547247991
ISBN10: 0547247990
Condition: Standard
All Product Details


What Our Readers Are Saying

Add a comment for a chance to win!
Average customer rating based on 2 comments:

Nicole Kubista, January 1, 2012 (view all comments by Nicole Kubista)
Do you ever wonder why you think the way you do? This book had me reading, thinking, and sharing with friends. The ideas were accessible and the information that Lehrer imparted was both interesting and useful. After reading this book, I got excited about the topic of thinking and found a rich world of reading. Better than Malcolm Gladwell, but definitely up his alley! If you like thinking and want to know more about it, try this book out.
Was this comment helpful? | Yes | No
Debra K, January 1, 2012 (view all comments by Debra K)
I tend to be a fiction reader so I'm nominating a great non-fiction book that explores brain science and how we make decisions. The examples of good and bad decision-making in this book, including those made under extreme pressure (think about trying to land a plane with over 200 passengers on board with no hydraulic system,) are fascinating. I love all of the work being done on the parts of our brains that are involved in various activities, emotions, etc. and this book dissects the way our gray matter works when a choice is necessary. It also considers whether it's better to make a decision using logic only, the Spock theory, or if emotions can help us make the right decision, the Captain Kirk theory. The answer is yes. A great read.
Was this comment helpful? | Yes | No
View all 2 comments

Product Details

Lehrer, Jonah
Mariner Books
Cognitive Psychology
Physiological Psychology
Decision Making & Problem Solving
General science
Psychology-Cognitive Science
Edition Description:
Trade Paper
Publication Date:
Grade Level:
8 x 5.31 in 0.65 lb

Other books you might like

  1. Proust Was a Neuroscientist
    Used Hardcover $6.95
  2. Outliers: The Story of Success
    Used Trade Paper $8.95
  3. The Well-Dressed Ape: A Natural... Used Hardcover $8.50
  4. The Invention of Air: A Study of...
    Used Hardcover $6.50
  5. The Drunkard's Walk: How Randomness...
    Used Trade Paper $7.95
  6. Predictably Irrational: The Hidden...
    Used Hardcover $9.95

Related Subjects

Business » Strategy
Education » General
Fiction and Poetry » Literature » A to Z
Health and Self-Help » Health and Medicine » Anatomy and Physiology
Health and Self-Help » Psychology » Cognitive Science
Health and Self-Help » Psychology » General
Health and Self-Help » Psychology » Mind and Consciousness
History and Social Science » Economics » General
History and Social Science » Gender Studies » Featured Titles
Science and Mathematics » Biology » Neurobiology
Science and Mathematics » Featured Titles in Tech » General

How We Decide Used Trade Paper
0 stars - 0 reviews
$10.50 In Stock
Product details 320 pages Mariner Books - English 9780547247991 Reviews:
"Publishers Weekly Review" by , "What is going on in the brain of a pilot deciding how to handle an emergency or a man trying to escape a wildfire? Does reason or emotion rule our decision making? Seed magazine editor-at-large Lehrer (Proust Was a Neuroscientist) brings recent research in neurobiology to life as he shows that the view, dating back to Plato, of the decision-making brain as a charioteer (reason) trying to control wild horses (emotions) comes up short. As Lehrer describes in fluid prose, the brain's reasoning centers are easily fooled, often making judgments based on nonrational factors like presentation (a sales pitch or packaging). And Lehrer cites a study of investors given varying amounts of financial data to show that our inner charioteer also can be confused by too much information. Even more surprisingly, research shows that 'gut instinct' often does make better decisions than long, drawn-out reasoning, and people with impaired emotional responses have trouble coping with the decisions required in everyday life. Lehrer is a delight to read, and this is a fascinating book (some of which appeared recently, in a slightly different form, in the New Yorker) that will help everyone better understand themselves and their decision making." Publishers Weekly (Starred Review) (Copyright Reed Business Information, Inc.)
"Review" by , "Should we go with instinct or analysis? The answer, Lehrer explains, in this smart and delightfully readable book, is that it depends on the situation. Knowing which method works best in which case is not just useful but fascinating. Lehrer proves once again that hes a master storyteller and one of the best guides to the practical lessons from new neuroscience."
"Review" by , "Cash or credit? Punt or go for first down? Deal or no deal? Life is filled with puzzling choices. Reporting from the frontiers of neuroscience and armed with riveting case studies of how pilots, quarterbacks, and others act under fire, Jonah Lehrer presents a dazzlingly authoritative and accessible account of how we make decisions, what's happening in our heads as we do so, and how we might all become better deciders. Luckily, this one's a no-brainer: Read this book."
"Review" by , "Over the past two decades, research in neuroscience and behavioral economics has revolutionized our understanding of human decision making. Jonah Lehrer brings it all together in this insightful and enjoyable book, giving readers the information they need to make the smartest decisions."
"Review" by , "Jonah Lehrer ingeniously weaves neuroscience, sports, war, psychology, and politics into a fascinating tale of human decision making. In the process, he makes us much wiser."
"Synopsis" by , From the acclaimed author of Proust Was a Neuroscientist comes a fascinating look at the new science of decision-making. Lehrer explores two questions: How does the human mind make decisions? and How can those decisions be made better?
  • back to top


Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at