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This title in other formats:
Mindless Eating: Why We Eat More Than We Think
by Brian Wansink
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About This Book
ISBN13: 9780553384482 |
Synopses & Reviews
Publisher Comments:
In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you're eating, what you're eating — or why you're even eating at all.
- Does food with a brand name really taste better?
- Do you hate brussels sprouts because your mother did?
- Does the size of your plate determine how hungry you feel?
- How much would you eat if your soup bowl secretly refilled itself?
- What does your favorite comfort food really say about you?
- Why do you overeat so much at healthy restaurants?
Mindless Eating will change the way you look at food, and it will give you the facts you need to easily make smarter, healthier, more mindful and enjoyable choices at the dinner table, in the supermarket, in restaurants, at the office — even at a vending machine — wherever you decide to satisfy your appetite.
Review:
"According to Wansink, director of the Cornell University Food and Brand Lab, the mind makes food-related decisions, more than 200 a day, and many of them without pause for actual thought. This peppy, somewhat pop-psych book argues that we don't have to change what we eat as much as how, and that by making more mindful food-related decisions we can start to eat and live better. The author's approach isn't so much a diet book as a how-to on better facilitating the interaction between the feed-me messages of our stomachs and the controls in our heads. In their particulars, the research summaries are entertaining, like an experiment that measured how people ate when their plates were literally 'bottomless,' but the cumulative message and even the approach feels familiar and not especially fresh. Wansink examines popular diets like the South Beach and Atkins regimes, and offers a number of his own strategies to help focus on what you eat: at a dinner party, 'try to be the last person to start eating.' Whether readers take time to weigh their decisions and their fruits and vegetables remains to be seen." Publishers Weekly (Copyright Reed Business Information, Inc.)
Review:
"Wansink's dual approach emphasizing food knowledge and self-knowledge offers a sensible route to permanent weight loss." Booklist
Review:
"[Mindless Eating] does more than just chastise those of us guilty of stuffing our faces. It also examines the effectiveness of such popular diets as South Beach or Atkins, and offers useful tips to consciously eat nutritiously." Boston Herald
About the Author
Brian Wansink, Ph.D., is an Iowa native and earned his doctorate at Stanford University. He is the John S. Dyson Professor of Marketing and of Nutritional Science at Cornell University, where he is Director of the Cornell Food and Brand Lab. The author of three profesional books on food and consumer behavior, he lives with his family in Ithaca, New York, where he enjoys both French food and French fries each week.
What Our Readers Are Saying
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Average customer rating based on 3 comments:
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Edward, February 23, 2008 (view all comments by Edward)
All hail Charles Shaw!
Long live the 2 Buck Chuck!
Can wine from North Dakota and California really taste that differently?
Does that stick of sugarless gum that you chew everyday equal 1 pound per year?
Do you want to know what I am talking about?
Read this marvelous book!
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diver10, December 3, 2007 (view all comments by diver10)
What a fascinating, entertaining, yet educational book. I flew through the pages. It doesn't come across as a diet book, and I don't think it's meant to be one. However, after reading a chaper or two, I would catch myself eating mindlessly as described in the book. (Eating chips out of a big bag rather than pouring out a serving does make a difference!). The experiments described made me wish I had gone into food marketing researching...
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Bonnie Palmer, August 24, 2007 (view all comments by Bonnie Palmer)
Author and food psychologist Brian Wansink has created with this book a fun-to-read, easy-to-digest study of food as a sociological phenomenon that appeals as much to the foodie as it does to the dieter. In fact, I would characterize this monograph as a thinking person’s “diet” book. Wansink does not so much advocate any one right way of eating, but rather exposes the myriad ways in which we in America both as individuals and as a culture mindlessly overeat. Some of his empirical research--based on nearly two decades of observing and testing our social eating habits–-might sound obvious, commonsensical or overly familiar; but some of it also will set off “ah, ha” moments of insight for the reader, and some of it quite frankly just cannot be believed without trying it out for yourself. (Believe it or not, the size of the dishes you eat from really does effect how much you “think” you need to eat to “feel” full.) While Wansink’s goal is not to dish up a regimented diet program, he does offer helpful strategies for “mindlessly” eating healthful food in healthful amounts. With a corporate-driven food industry that produces for each individual American twice as much nourishment as we need every single day, this book is a terrific tool to help us recognize the cultural hidden persuaders that demand of us as good consumers to mindlessly eat and eat and eat.
View all 3 comments
Product Details
- ISBN:
- 9780553384482
- Subtitle:
- Why We Eat More Than We Think
- Author:
- Author:
- Publisher:
- Bantam
- Subject:
- Nutrition
- Publication Date:
- August 2007
- Binding:
- Paperback
- Language:
- English
- Illustrations:
- Y
- Pages:
- 292
- Dimensions:
- 8.20x6.06x.66 in. .57 lbs.
