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Mind Hacks: Tips and Tricks for Using Your Brain (O'Reilly's Hacks Series)by Tom Stafford and Matt Webb
Review-A-Day"The articles are interesting and explained well, and the examples in the book are engaging. If you just want to sit down and read a book from front to back on this subject, Steven Pinker's How the Mind Works is highly recommended. If you want to learn some wacky things about how our minds function without wading through a standard nonfiction tome, Mind Hacks is the book you're after." Doug Brown, Powells.com (Read the entire Powells.com review) Synopses & ReviewsPublisher Comments:The brain is a fearsomely complex information-processing environment — one that often eludes our ability to understand it. At any given time, the brain is collecting, filtering, and analyzing information and, in response, performing countless intricate processes, some of which are automatic, some voluntary, some conscious, and some unconscious. Cognitive neuroscience is one of the ways we have to understand the workings of our minds. It's the study of the brain biology behind our mental functions: a collection of methods — like brain scanning and computational modeling — combined with a way of looking at psychological phenomena and discovering where, why, and how the brain makes them happen. Want to know more? Mind Hacks is a collection of probes into the moment-by-moment works of the brain. Using cognitive neuroscience, these experiments, tricks, and tips related to vision, motor skills, attention, cognition, subliminal perception, and more throw light on how the human brain works. Each hack examines specific operations of the brain. By seeing how the brain responds, we pick up clues about the architecture and design of the brain, learning a little bit more about how the brain is put together. Mind Hacks begins your exploration of the mind with a look inside the brain itself, using hacks such as "Transcranial Magnetic Stimulation: Turn On and Off Bits of the Brain" and "Tour the Cortex and the Four Lobes." Also among the 100 hacks in this book, you'll find:
Steven Johnson, author of Mind Wide Open writes in his foreword to the book, "These hacks amaze because they reveal the brain's hidden logic; they shed light on the cheats and shortcuts and latent assumptions our brains make about the world." If you want to know more about what's going on in your head, then Mind Hacks is the key — let yourself play with the interface between you and the world. Book News Annotation:Each of the 100 entries in this collection presents a demonstration
or research study result that explores the inner workings of the
human mind. Drawn from neuroscience techniques and cognitive
psychology, the simple experiments play with vision, attention,
hearing, perception integration, reasoning, memory, association, and
emotion. The authors freelance for the BBC.
Annotation ©2004 Book News, Inc., Portland, OR (booknews.com) Synopsis:This exploration into the moment-by-moment works of the brain uses cognitive neuroscience to present experiments, tricks, and tips related to vision, motor skills, attention, cognition, and subliminal perception. Each hack examines specific operations of the brain. By seeing how the brain responds, you'll learn more about how the brain is put together. If you want to find out what's going on in your head, then Mind Hacks is the key. About the AuthorTom Stafford has a PhD in Cognitive Neuroscience and is currently a research associate in the Department of Psychology, University of Sheffield. He is also an associate editor of the Psychologist magazine and has previously worked as a freelance writer and researcher for the BBC. Matt Webb's background is in new media. His freelance activities include an IM interface to Google, which predated the Google API and is included in O'Reilly's Google Hacks. He launched a project to find the Web's favorite color that was featured on BBC News Online and national newspapers in the UK. His current job in R&D at the BBC involves these kinds of projects internally, and gives him experience at addressing abstract social and technological ideas to mixed audiences. He was a popular speaker at O'Reilly's Emerging Technology Conference in 2004. Table of ContentsDedicationPrefaceChapter 1: Inside the BrainChapter 2: SeeingChapter 3: AttentionChapter 4: Hearing and LanguageChapter 5: IntegratingChapter 6: MovingChapter 7: ReasoningChapter 8: TogethernessChapter 9: RememberingChapter 10: Other PeopleColophon
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Health and Self-Help » Psychology » Cognitive Science
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