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The Myths of Innovation
by Scott Berkun
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About This Book
ISBN13: 9780596527051 
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Only 2 left in stock at $16.95!
Synopses & Reviews
Publisher Comments:
How do you know whether a hot technology will succeed or fail? Or where the next big idea will come from? The best answers come not from the popular myths we tell about innovation, but instead from time-tested truths that explain how we've made it this far. This book shows the way.
In The Myths of Innovation, bestselling author Scott Berkun takes a careful look at innovation history, including the software and Internet Age, to reveal how ideas truly become successful innovations — truths that people can apply to today's challenges. Using dozens of examples from the history of technology, business, and the arts, you'll learn how to convert the knowledge you have into ideas that can change the world.
- Why all innovation is a collaborative process
- How innovation depends on persuasion
- Why problems are more important than solutions
- How the good innovation is the enemy of the great
- Why the biggest challenge is knowing when it's good enough
Book News Annotation:
Berkun details myths about innovation, such as the fact that Isaac
Newton was never hit by an apple, and uses them to show how
originality occurs. Each chapter examines one myth and why it is
popular, debunking it and teaching about the concept of innovation.
It covers business, scientific, and technological advances, the myths
of epiphany and the lone inventor, what drives innovation, finding
good ideas, managing issues, and working with problems. Berkun is an
author who teaches creative thinking at the U. of Washington.
Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)
Review:
"Insightful, inspiring, evocative, and just plain fun to read it's totally great." John Seely Brown, former Chief Scientist of Xerox, and Director, Xerox Palo Alto Research Center (PARC); current Chief of Confusion
Review:
"Small, simple, powerful: an innovative book about innovation." Don Norman, Nielsen Norman Group, Northwestern University; author of Emotional Design and Design of Everyday Things
Review:
"The naked truth about innovation is ugly, funny, and eye-opening, but it sure isn't what most of us have come to believe. With this book, Berkun sets us free to try to change the world unencumbered with misconceptions about how innovation happens." Guy Kawasaki, author of The Art of the Start
Review:
"Brimming with insights and historical examples, Berkun's book not only debunks widely held myths about innovation but also points the ways toward making your new ideas stick. Even in today's ultra-busy commercial world, reading this book will be time well spent." Tom Kelley, GM, IDEO; author of The Ten Faces of Innovation
Review:
"This book cuts through the hype, analyzes what is essential, and more importantly, what is not. You will leave with a thorough understanding of what really drives innovation." Werner Vogels, CTO, Amazon.com
Review:
"I loved this book. It's an easy-to-read playbook for anyone wanting to lead and manage positive change in their business." Frank McDermott, Marketing Manager, EMI Music
Synopsis:
Former Microsoft manager and bestselling author Berkun takes a careful look at the history of innovation, including the recent years of the software and Internet age, to reveal that what the public knows about innovation is wrong.
About the Author
Scott Berkun worked on the Internet Explorer team at Microsoft from 1994-1999 and left the company in 2003 with the goal of writing enough books to fill a shelf. The Myths of Innovation is his second book: he wrote the best seller, The Art of Project Management (O'Reilly 2005). He makes a living writing, teaching and speaking. He teaches a graduate course in creative thinking at the University of Washington, runs the sacred places architecture tour at NYC's GEL conference, and writes about innovation, design and management at www.scottberkun.com.
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Product Details
- ISBN:
- 9780596527051
- Author:
- Publisher:
- O'Reilly Media
- Subject:
- Development - Business Development
- Subject:
- Social Aspects - General
- Subject:
- Development - Sustainable Development
- Subject:
- History
- Subject:
- Technological innovations
- Copyright:
- 2007
- Publication Date:
- May 2007
- Binding:
- Hardcover
- Language:
- English
- Illustrations:
- Y
- Pages:
- 176
- Dimensions:
- 8.70x5.94x.73 in. .81 lbs.
