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Interviews | July 4, 2009

Jill Owens: IMG Powells.com Interview: Luis Alberto Urrea

2 comments By Jill Owens

luisalbertourreaLuis Alberto Urrea is a poet, novelist, journalist, and essayist who has been writing about the relationship between the United States and Mexico,... Continue »
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    Into the Beautiful North

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More copies of this ISBN:

Where the Suckers Moon: The Life and Death of an Advertising Campaign

by Randall Rothenberg

Where the Suckers Moon: The Life and Death of an Advertising Campaign Cover

Synopses & Reviews

Publisher Comments:

Rothenberg chronicles the brief, turbulent marriage between a recession-plagued auto company and an aggressively hip ad agency (whose creative director despised cars), capturing both the ad world's tantalizing gossip and the broader significance of its creations. "Simply the best book about advertising I have ever read."--Neil Postman (Technopoly).

Description:

Includes bibliographical references (p. [431]-[460]) and index.
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Product Details

ISBN:
9780679740421
Subtitle:
The Life and Death of an Advertising Campaign
Author:
Rothenberg, Randall
Publisher:
Vintage Books USA
Location:
New York :
Subject:
General
Subject:
Fiction
Subject:
Marketing
Subject:
Automobiles
Subject:
Advertising & Promotion
Subject:
Advertising
Subject:
Advertising campaigns
Subject:
Advertising agencies
Subject:
Subaru automobile
Subject:
Subaru automobile -- Marketing -- Case studies.
Subject:
Advertising -- United States.
Subject:
Advertising campaigns -- United States.
Copyright:
1995
Edition Description:
1st Vintage Books ed.
Series Volume:
478
Publication Date:
October 1995
Binding:
Paperback
Language:
English
Illustrations:
Yes
Pages:
496
Dimensions:
7.88x5.42x1.13 in. .82 lbs.
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