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The Art of Looking Sideways
by Alan Fletcher

The Art of Looking Sideways Cover

Synopses & Reviews

Publisher Comments:

The Art of Looking Sideways is a primer in visual intelligence, an exploration of the workings of the eye, the hand, the brain and the imagination. It is an inexhaustible mine of anecdotes, quotations, images, curious facts and useless information, oddities, serious science, jokes and memories, all concerned with the interplay between the verbal and the visual, and the limitless resources of the human mind. Loosely arranged in 72 chapters, all this material is presented in a wonderfully inventive series of pages that are themselves masterly demonstrations of the expressive use of type, space, colour and imagery.

This book does not set out to teach lessons, but it is full of wisdom and insight collected from all over the world. Describing himself as a visual jackdaw, master designer Alan Fletcher has distilled a lifetime of experience and reflection into a brilliantly witty and inimitable exploration of such subjects as perception, colour, pattern, proportion, paradox, illusion, language, alphabets, words, letters, ideas, creativity, culture, style, aesthetics and value.

The Art of Looking Sideways is the ultimate guide to visual awareness, a magical compilation that will entertain and inspire all those who enjoy the interplay between word and image, and who relish the odd and the unexpected.

Review:

"[T]his book will delight anyone who enjoys unexpected visual and verbal play, cultural and historical observations and insights, and staggering amounts of trivia and anecdotes." Library Journal

Synopsis:

Describing himself as a "visual jackdaw", master designer Alan Fletcher has spent a lifetime collecting images, useless information, quotations and scraps that take his fancy. This work distills this collection into a quirky and entertaining feast for the eyes and the mind.

Synopsis:

Images, ideas, quotations, jokes, reflections, and scraps of useless information are distilled into a quirky entertaining feast for the eye and the mind. Loosely arranged in 72 "chapters", this book explores such subjects as perception, illusion, and creativity. 700 illustrations, 300 in color.
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What Our Readers Are Saying

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Average customer rating based on 2 comments:
s.koning, November 29, 2006 (view all comments by s.koning)
the type of book that when you get to the end of you can restart and never feel that you've lost the magic. the type of book that you can curl up on the couch with your child, your lover, your mother or friend with and enjoy for hours... uncommon.
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lynn, October 6, 2006 (view all comments by lynn)
This book made me see everyday things differently but in a good way. It makes me think about every little detail in life. I recommend this book to anyone who loves to challenge the norm.
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Product Details

ISBN:
9780714834498
Author:
Fletcher, Alan
Publisher:
Phaidon Press
Location:
London
Subject:
General
Subject:
Individual Artist
Subject:
Popular Culture
Subject:
Design
Subject:
Visual perception
Subject:
Design - General
Subject:
Commercial art
Subject:
Visual communication
Subject:
Popular Culture - General
Edition Description:
Includes bibliographical references.
Publication Date:
August 2001
Binding:
Hardcover
Language:
English
Illustrations:
Y
Pages:
534
Dimensions:
9.84x8.56x2.49 in. 5.44 lbs.
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