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Sin and Syntax: How to Craft Wickedly Effective Proseby Constance Hale
Synopses & Reviews
Today’s writers need more spunk than Strunk: whether it's the Great American e-mail, Madison Avenue advertising, or Grammy Award-winning rap lyrics, memorable writing must jump off the page. Copy veteran Constance Hale is on a mission to make creative communication, both the lyrical and the unlawful, an option for everyone.
With its crisp, witty tone, Sin and Syntax covers grammar’s ground rules while revealing countless unconventional syntax secrets (such as how to use—Gasp!—interjections or when to pepper your prose with slang) that make for sinfully good writing. Discover how to:
*Distinguish between words that are “pearls” and words that are “potatoes”
* Avoid “couch potato thinking” and “commitment phobia” when choosing verbs
* Use literary devices such as onomatopoeia, alliteration, and metaphor (and understand what you're doing)
Everyone needs to know how to write stylish prose—students, professionals, and seasoned writers alike. Whether you’re writing to sell, shock, or just sing, Sin and Syntax is the guide you need to improve your command of the English language.
An expert on contemporary copywriting offers clever and innovative advice on up-to-date writing styles, showing how to break through conventional modes to achieve a striking and hip style. Reprint. 10,000 first printing.
Sin and Syntax covers grammar's ground rules while revealing countless unconventional syntax secrets (such as when to use — gasp! — interjections or how to use slang and rhythm to your favor) that make for sinfully good writing. Featuring innovative variations on conventional sentence structure, Sin and Syntax is chock full of invigorating examples, Shakespearean soliloquies to Apple's "Think Different" campaign.
About the Author
Constance Hale is the author of Wired Style, the one-of-a-kind guide to online English usage and geekspeak that was hailed by Newsweek as “The Chicago Manual of Style for the millennium.” A former editor at Wired, Hale has written for numerous publications including the San Francisco Examiner and the Microsoft Network. She is currently the Managing Editor of Health magazine. She lives in Oakland, California. Karen Elizabeth Gordon is the author of The Transitive Vampire.
From the eBook edition.
Table of Contents
Words — Nouns — Pronouns — Verbs — Adjectives — Adverbs — Prepositions — Conjunctions — Interjections — Sentences — The subject, the predicate — Simple sentences — Phrases and clauses — Sentence variety — Music — Voice — Lyricism — Melody — Rhythm.
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Reference » Rhetoric
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