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Original Essays | November 5, 2009

John Buntin: IMG Notes from the (Bibliographic) Underground

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For more than 60 years, Los Angeles's origins, its underbelly, and (yes) its blondes have fueled the imagination of writers and directors from... Continue »
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This title in other formats:

Mixed Media: Moral Distinctions in Advertising, Public Relations, and Journalism

by Thomas Bivins

Mixed Media: Moral Distinctions in Advertising, Public Relations, and Journalism Cover

ISBN13: 9780805842579
ISBN10: 0805842578
Condition: Standard
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Synopses & Reviews

Publisher Comments:

This text introduces readers to the tools necessary for making moral and ethical decisions regarding the use of mass media. The focus is on the three mass media industries most pervasive in today's society: the news media (journalism), advertising, and public relations. In his exploration of ethical issues and media, author Thomas Bivins guides students to understand not what the right answers are, but to identify those answers that are most appropriate within the given context. Identifying those to whom the answers are the most appropriate is a major concern of this book. Readers will come away with a greater appreciation for the complexities of making a moral decision and will develop a personal yardstick by which to measure their decisions.

The chapters in this text offer insights on:

*similarities and differences among the ethical dilemmas faced by the mass media;

*common ground on which to evaluate media behavior;

*media obligations;

*professional ethics;

*ethical theory and its application to the modern media; and

*considerations of truth and harm.

This text has been developed for courses covering ethics in public relations, advertising, and journalism. Offering valuable lessons applicable to all forms of communication, Mixed Media serves as a critical starting point for understanding and developing answers to ethical questions. These lessons serve not only to better students' ability to make ethical decisions, but also to better the media professions as they become practitioners in the mass media industry.

Book News Annotation:

Developed for undergraduate courses in ethics, this textbook introduces students to the tools necessary for making moral and ethical decisions as both consumers and creators of mass media. The focus is on the areas of journalism, advertising, and public relations. Annotation (c)2003 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

This text introduces readers to the tools necessary for making moral and ethical decisions regarding the use of mass media. The focus is on the three mass media industries most pervasive in today's society: the news media (journalism), advertising, and p

Synopsis:

Includes bibliographical references (p. 222-224) and indexes.
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Product Details

ISBN:
9780805842579
Subtitle:
Moral Distinctions in Advertising, Public Relations, and Journalism
Author:
Bivins, Thomas
Author:
Bivins, Thomas H.
Publisher:
Lawrence Erlbaum Associates
Location:
Mahwah, N.J.
Subject:
Mass media
Subject:
Ethics & Moral Philosophy
Subject:
Journalism
Subject:
Moral and ethical aspects
Subject:
Mass media -- Moral and ethical aspects.
Series Volume:
IMS-20
Publication Date:
July 2003
Binding:
Paperback
Language:
English
Pages:
229
Dimensions:
9.10x6.04x.55 in. .74 lbs.
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