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Average customer rating based on 2 comments:

bixball, September 28, 2008 (view all comments by bixball)
Kim Fellner's book moves seamlessly from the personal to the
global, from the cultural to the political. She has created,
in a jaunty and fact-filled odyssey, an examination of Starbucks,
which becomes a metaphor for ways we live and operate in the world.
Providing an abundance of food for thought , and making it all entertaining, Ms. Fellner's book is as stimulating as a double
espresso. She has a facility for balancing two sides of an issue,
which allows the reader to examine the paradoxes of a "benevolent"
large-scale company, which happens to also wield cultural influence.

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Howell, September 28, 2008 (view all comments by Howell)
Kim Fellner has been a friend and colleague of mine for years. Her first book has the engaging and thoughtful style she exhibits in her writing and organizing work. It's great to get an inside look at Starbucks through the eyes of an activist trying to sort out the contradictions- is Starbucks a good employer, a meglomanical global corporation, a contributor to fair trade practices, a anti-labor management team - or some mix of them all? Kim seeks to look at all the dimensions of the Starbucks phenomena and creates a compelling and extremely readable book. I particularly enjoyed the chapters examining the impacts - good and bad - on coffee farmers and cooperatives in Central America. Anyone trying to figure out what kind of corporate policies we should hope and work for should read this book.

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Product Details

ISBN:

9780813543208

Subtitle:

Conscience, Capital, Cappuccino

Author:

Fellner, Kim

Publisher:

Rutgers University Press

Subject:

Marketing

Subject:

Corporate culture

Subject:

Infrastructure

Subject:

Corporate & Business History - General

Subject:

Corporate culture -- United States.

Subject:

Starbucks Coffee Company.

Publication Date:

June 2008

Binding:

Hardcover

Language:

English

Pages:

283

Dimensions:

897x635x95 117