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This Business of Television 3rd Edition

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This Business of Television 3rd Edition Cover

 

Synopses & Reviews

Publisher Comments:

Broad in scope and rich in detail, This Business of Television has been the essential sourcebook for producers, writers, broadcasters, network executives, and other television professionals since the first edition was published in 1991. And as the television business continues to evolve, This Business of Television evolves along with it. This comprehensive guide to the legal, economic, and production aspects of the industry has been completely revised and restructured to reflect the rapid changes in television today, both domestically and internationally. A user's guide to television contracts, plus directories of associations, government agencies, and producers and distributors, make this book an invaluable resource for anyone involved with—or simply interested in—the business of television.

• Practical and comprehensive—the only book of its kind!

• More than 300 American colleges and universities have television curriculums

• Revised edition focuses on the changing world market for television

• Replaces ISBN 0-8230-7704-7

Book News Annotation:

This comprehensive and practical text, suitable for reference and classroom use, covers virtually every facet of the industry, from marketing to producing to getting into the Writers Guild of America, and also provides a legal overview of intellectual property, personal rights, financing and regulations at a background level. Topics include distribution systems, regulations, audience measurement and advertising (including the new A/P metering system and product placement), the rise of big media, program development, production (including deal-making, the roles of all involved, and new trends), legal and business affairs, and television outside the US. Appendices include a wide range of boilerplate documents.
Annotation 2006 Book News, Inc., Portland, OR (booknews.com)

Book News Annotation:

This comprehensive and practical text, suitable for reference and classroom use, covers virtually every facet of the industry, from marketing to producing to getting into the Writers Guild of America, and also provides a legal overview of intellectual property, personal rights, financing and regulations at a background level. Topics include distribution systems, regulations, audience measurement and advertising (including the new A/P metering system and product placement), the rise of big media, program development, production (including deal-making, the roles of all involved, and new trends), legal and business affairs, and television outside the US. Appendices include a wide range of boilerplate documents. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

US

Synopsis:

Broad in scope and rich in detail, This Business of Television has been the essential sourcebook for producers, writers, broadcasters, network executives, and other television professionals since the first edition was published in 1991. And as the television business continues to evolve, This Business of Television evolves along with it. This comprehensive guide to the legal, economic, and production aspects of the industry has been completely revised and restructured to reflect the rapid changes in television today, both domestically and internationally. A user's guide to television contracts, plus directories of associations, government agencies, and producers and distributors, make this book an invaluable resource for anyone involved withor simply interested inthe business of television.

• Practical and comprehensivethe only book of its kind!

• More than 300 American colleges and universities have television curriculums

• Revised edition focuses on the changing world market for television

• Replaces ISBN 0-8230-7704-7

About the Author

Howard J. Blumenthal has produced several hundred hours of programming, including game shows, talk shows, dramas, and children's programming. He is also the author of more than twenty books, including the CD Listener's Guide series, published by Billboard Books. He lives in Newtown, PA. Oliver R. Goodenough has been in legal practice for more than twenty-five years, specializing in entertainment and communications law, as well as business and corporate law. A professor at the Vermont Law School, he lives in Woodstock, VT.

Product Details

ISBN:
9780823077632
Publisher:
Billboard Books
Subject:
Television & Video
Author:
Blumenthal, Howard
Author:
Howard Blumenthal and Oliver Goodenough
Author:
Goodenough, Oliver
Author:
Goodenough, Oliver R.
Subject:
Television - General
Subject:
Television
Subject:
Television broadcasting
Subject:
Media & the Law
Subject:
Television broadcasting -- United States.
Subject:
Television -- Law and legislation.
Subject:
Film and Television-Reference
Edition Number:
3
Edition Description:
Trade Cloth
Publication Date:
20060301
Binding:
Hardback
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
592
Dimensions:
9.25 x 6.13 in

Related Subjects

Arts and Entertainment » Film and Television » General
Arts and Entertainment » Film and Television » Production » Business
Arts and Entertainment » Film and Television » Reference
Business » Business Law
Engineering » Communications » Television
Engineering » Communications » Video
Engineering » Engineering » General Engineering
Health and Self-Help » Health and Medicine » Medical Specialties
History and Social Science » Law » Legal Guides and Reference
History and Social Science » Politics » General
Science and Mathematics » History of Science » General

This Business of Television 3rd Edition
0 stars - 0 reviews
$ In Stock
Product details 592 pages Billboard Books - English 9780823077632 Reviews:
"Synopsis" by , US
"Synopsis" by , Broad in scope and rich in detail, This Business of Television has been the essential sourcebook for producers, writers, broadcasters, network executives, and other television professionals since the first edition was published in 1991. And as the television business continues to evolve, This Business of Television evolves along with it. This comprehensive guide to the legal, economic, and production aspects of the industry has been completely revised and restructured to reflect the rapid changes in television today, both domestically and internationally. A user's guide to television contracts, plus directories of associations, government agencies, and producers and distributors, make this book an invaluable resource for anyone involved withor simply interested inthe business of television.

• Practical and comprehensivethe only book of its kind!

• More than 300 American colleges and universities have television curriculums

• Revised edition focuses on the changing world market for television

• Replaces ISBN 0-8230-7704-7

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