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Guests | October 15, 2009

Michelle Wildgen: IMG A Few Initial and Not-Comprehensive Meditations on Group Novels

1 comment By Michelle Wildgen

I am a sucker for a book about a group. What reminded me of this was Joanna Smith Rakoff's A Fortunate Age, her homage to Mary McCarthy's endlessly re-readable... Continue »
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More copies of this ISBN:

Other titles in the Advertising Age Classics Library series:

  1. A Technique for Producing Ideas
  2. Art of Writing Advertising : Conversations With Masters of the The Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves, and George Gribbin (03 Edition)

My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)

by Claude C Hopkins

My Life in Advertising and Scientific Advertising (Advertising Age Classics Library) Cover

ISBN13: 9780844231013
ISBN10: 0844231010
Condition: Standard
Dustjacket: Standard
All Product Details

Only 1 left in stock at $15.00!

Synopses & Reviews

Publisher Comments:

This volume contains his two landmark books. Scientific Advertising--the classic primer still read by today's top copywriters--was originally written in 1923. Four years later, he finished his autobiography, My Life in Advertising.
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About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
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Product Details

ISBN:
9780844231013
Author:
Hopkins, Claude C.
Publisher:
McGraw-Hill
Author:
Hopkins, Claude
Author:
Hopkins Claude
Author:
Hopkins, Claude C.
Location:
Lincolnwood, Ill. :
Subject:
General
Subject:
Biography
Subject:
Advertising & Promotion
Subject:
Advertising
Subject:
Advertising -- Biography.
Subject:
Advertising personnel
Copyright:
1966
Edition Number:
1
Series:
Advertising Age Classics Library
Series Volume:
11
Publication Date:
January 1966
Binding:
Paperback
Grade Level:
General/trade
Language:
English
Illustrations:
Yes
Pages:
336
Dimensions:
901x591x100 110
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