rwilson, March 16, 2008 (view all comments by rwilson)
Open the package and pull out a book that feels like no other: smooth, heavy, cool and beautiful. Guess what: it's not a paper book at all, but a beautiful sewn-signature book made out of recyclable polymers!
This book is the most useful and friendly volume on being "green" that I've ever seen. The authors encourage manufacturers to rethink how they design and make things, with an eye to real re-use rather than "downcycling," which is reusing materials in a less-aesthetic and less-valuable form. This way of rethinking manufacturing and use of materials is guilt-free, positive, upbeat, friendly, and seems very doable.
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We are all familiar with these words but, these authors claim that a better solution can be reached by envisioning new ways of manufacturing items. This book is an enjoyable read...and since the book is waterproof, it's also Portland Fall/Winterproof.
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North Point Press -
by Scott S.,
"An eco-sustainable manifesto. The next Industrial Revolution will be Green!"
by Scott S.
by Terry Tempest Williams, author of Leap and Red: Passion and Patience in the Desert,
"Cradle to Cradle is not only a book of hope based on the power of will and imagination, it is a book of practical actions and solutions. Creativity unites with desire in the minds of William McDonough and Michael Braungart. We see how innovative design can restore not only the planet's integrity, but our own. We can begin to live differently. The goal of sustainability is replaced with organic rejuvenation. These revolutionaries, an architect and a chemist, have drawn us a map for our future using the tools of ecological intelligence and joy. No room for gloom and doom, hereinstead, insert delight, celebration, and respect, when rethinking our relationship to a new world that 'honors the children of all species for all time.' This is a brilliant embrace of life."
"Cradle to Cradle challenges society to redesign the materials we use and to revolutionize the manner in which we make them. McDonough and Braungart believe that by respecting diversity, mimicking nature, and implementing eco-effective practices, we can design a 'world of prosperity and health in the future.' Such considerations are key to the development of a sustainable society, and this book articulates a vision for redesigning the materials, systems, and services society depends upon every day." Mary Kirchhoff, assistant director of the American Chemical Society's Green Chemistry Institute, Chemical and Engineering News
"Achieving the great economic transition to more equitable, ecologically sustainable societies requires nothing less than a design revolutionbeyond today's fossilized industrialism. This enlightened and enlightening book shows us howand indeed, that'God is in the details.' A must for every library and every concerned citizen." Hazel Henderson, author of Building a Win-Win World and Beyond Globalization: Shaping a Sustainable Global Economy
by Ben Ehrenreich, Mother Jones,
"[McDonough and Braungart's] ideas are bold, imaginative, and deserving of serious attention."
by Publishers Weekly,
"[A] clear, accessible manifesto . . . the authors' original concepts are an inspiring reminder that humans are capable of much more elegant environmental solutions than the ones we've settled for in the last half-century."
by Kirkus Reviews,
"A readable provocative treatise that 'gets outside the box' in a huge way. Timely and inspiring."
A manifesto for a radically different philosophy and practice of manufacture and environmentalism
"Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visionary book, however, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world, they ask.
In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are).
Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, the authors make an exciting and viable case for change.
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