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Original Essays | February 8, 2012

Kent Hartman: IMG A Raider by Any Other Name

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Perhaps you are aware of the fact that there is an oddly popular trivia game floating around that a group of clever (and likely bored) college... Continue »
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The Graphic Designer's Digital Toolkit

by Allan B. Wood

The Graphic Designer's Digital Toolkit Cover

 

Synopses & Reviews

Publisher Comments:

Being a successful graphic designer today requires more than knowing the essential features of industry-standard software applications. It also requires an understanding of how to integrate these programs into a seamless whole while producing work that conforms to design principles-and client expectations. This fully revised edition of The Graphic Designer's Digital Toolkit, 2nd Edition provides a comprehensive overview of the "Big 4" digital design programs used in industry today-Adobe Illustrator«, Adobe Photoshop«, Adobe InDesign«, and QuarkXPress. The book examines the essential features of each, then reveals in practical detail skills and technology into effective design for print and Web media. This project based book features a highly visual introduction to the essential tools and functions of each application from the perspective of the working designer. Readers are then given the opportunity to put what they learn to work by tackling design projects from concept to completion, with assignments drawn from the everyday world of professional graphic designers.

Synopsis:

One of the most important skills in graphic design today is the ability to integrate different software programs into a seamless whole. Yet software books continue to teach one program at a time without regard to the integration issues that lie at the heart of good digital design. The Graphic Designer

Synopsis:

Being a successful graphic designer today requires more than knowing the essential features of industry-standard software applications. It also requires an understanding of how to integrate these programs into a seamless whole while producing work that conforms to design principles-and client expectations. This fully revised edition of The Graphic Designer's Digital Toolkit, 2nd Edition provides a comprehensive overview of the "Big 4" digital design programs used in industry today-Adobe Illustrator?, Adobe Photoshop?, Adobe InDesign?, and QuarkXPress. The book examines the essential features of each, then reveals in practical detail skills and technology into effective design for print and Web media. This project based book features a highly visual introduction to the essential tools and functions of each application from the perspective of the working designer. Readers are then given the opportunity to put what they learn to work by tackling design projects from concept to completion, with assignments drawn from the everyday world of professional graphic designers.
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About the Author

Allan Wood is Assistant Professor in the Visual Communications Branch at McIntosh College in New Hampshire, where he has also served as the Program Chair for the school's Graphic Design ad Photography programs for the past 12 years. In 2006 he was awarded a second place standing for Educator of the Year in the category Computer Design: Graphics and Photography, among 80 colleges participating. Drawing on his extensive experience as a curriculum developer in creating project oriented courses, working in the graphics industry, and owning his own business, Allan has developed a number of innovative courses in computer graphics, design, and digital photography at McIntosh. His project-oriented approach involves teaching the importance of integrating skills in contemporary graphic design and composition with computer graphics technologies from developing the concept to project completion.
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Table of Contents

Introduction. Unit 1: Getting Ready For Production. Welcome to the Land of OS. Designing for the Client. Unit 2: Image Editing: Adobe PhotoShop. Exploring PhotoShop. Working with Selections. Using Layers. Restoring and Retouching Photographs. Unit 3: Digital llustration: Adobe Illustrator. Exploring Illustrator. Working with Brushes, Symbols and Layers. Precision with the Pen Tool. Integrating Illustrator and Photoshop. Unit 4: Desktop Publishing with QuarkXPress. Exploring QuarkXPress. Getting Ready For Press. Appendix. Glossary.

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Product Details

ISBN:
9781401825874
Manufactured:
Delmar/Thomson Learning
Publisher:
Cengage Learning
Manufactured:
Delmar Thomson Learning
Author:
Wood, Allan
Author:
Wood, Allan (Allan Wood)
Author:
Wood, Allan B.
Author:
Wood, Alan
Subject:
General
Subject:
Careers - General
Subject:
Graphic Arts - General
Subject:
Careers
Subject:
Graphic Arts
Subject:
Computer graphics
Subject:
Business-Careers
Copyright:
2004
Series:
General Interest
Publication Date:
January 2004
Binding:
TRADE PAPER
Grade Level:
Professional and scholarly
Language:
English
Illustrations:
Y
Pages:
480
Dimensions:
9.12x7.42x1.02 in. 2.15 lbs.
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The Graphic Designer's Digital Toolkit New Trade Paper
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Product details 480 pages Delmar Thomson Learning - English 9781401825874 Reviews:
"Synopsis" by , One of the most important skills in graphic design today is the ability to integrate different software programs into a seamless whole. Yet software books continue to teach one program at a time without regard to the integration issues that lie at the heart of good digital design. The Graphic Designer
"Synopsis" by , Being a successful graphic designer today requires more than knowing the essential features of industry-standard software applications. It also requires an understanding of how to integrate these programs into a seamless whole while producing work that conforms to design principles-and client expectations. This fully revised edition of The Graphic Designer's Digital Toolkit, 2nd Edition provides a comprehensive overview of the "Big 4" digital design programs used in industry today-Adobe Illustrator?, Adobe Photoshop?, Adobe InDesign?, and QuarkXPress. The book examines the essential features of each, then reveals in practical detail skills and technology into effective design for print and Web media. This project based book features a highly visual introduction to the essential tools and functions of each application from the perspective of the working designer. Readers are then given the opportunity to put what they learn to work by tackling design projects from concept to completion, with assignments drawn from the everyday world of professional graphic designers.
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