For decades the primary reference for cosmetology licensure, Milady's Standard Textbook of Cosmetology has undergone the most thorough transformation in its history with this new edition. Milady has totally revamped the organization and contents to bring the Standard into the new century. In its contents and art, both of which are new to this edition, the book reflects the changes in salon and spa treatments, procedures, and products. New chapters such as "Life Skills" by Arlene Alpert and "Communicating for Success" by Catherine Frangie start students on the right path, stressing the soft skills that professionals know is the key to success. NAHA award-winner Mary Brunetti also wrote the chapters "Shampooing, Rinsing, and Conditioning" and "Hair Styling." Ruth Roche, another NAHA-award winner, has created a totally new "Haircutting" chapter, complete with step-by-step technicals on the core cuts. The look of the text mirrors the changes in content, with its open feel, contemporary design, and high-quality photography. Having been developed after extensive analysis by educational design experts, the textbook exhibits the most sophisticated methods for relaying information, stimulating thought, aiding comprehension, and enhancing retention. Central to the book's development was the knowledge that learners need to keep engaged through a visual, inviting display when they turn each page, and that steered the direction of the text design and art program.
Since 1938, the Milady Standard Cosmetology has been the premier textbook for Cosmetology education. Each subsequent edition has evolved with the changing styles of the era while maintaining a firm foundation in the basic procedures and applications of beauty culture that have endured for generations. Building upon the strong pedagogical features of previous editions, the Milady Standard Cosmetology 2012 is vibrant and colorful to capture the visual learner's interest and focus their attention on the subject matter which is the cornerstone of their education. The Milady Standard Cosmetology 2012 textbook takes advantage of the most sophisticated methods for relaying information, stimulating thought, aiding comprehension, and enhancing retention. This new edition contains a completely revised section on infection control principles and practices, new procedures, and revised and updated chapters written by industry experts, as well as step-by-step procedures demonstrated specifically for left-handed individuals. Educators and students have access to over twenty instructor tools and student supplements which greatly increase the chances for student success and make lesson planning simple. Each supplement has been tailored to fit the exact needs of the cosmetology student and match the changes made to the new edition. The Milady Standard Cosmetology 2012 is the basis for your students' success during their education and will continue to be a valuable resource as they progress through their careers.
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