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The Facebook Effect: The Inside Story of the Company That Is Connecting the World


The Facebook Effect: The Inside Story of the Company That Is Connecting the World Cover


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Publisher Comments:

The inside story of Facebook, told with the full, exclusive cooperation of founder Mark Zuckerberg and the company's other leaders.andlt;BRandgt;andlt;BRandgt;In little more than half a decade,andlt;Bandgt; andlt;/Bandgt;Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effectsand#8212;even becoming instrumental in political protests from Colombia to Iran.andlt;BRandgt; andlt;BRandgt; Veteran technology reporter David Kirkpatrick had the full cooperation of Facebookand#8217;s key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the companyand#8217;s remarkable ascent. This is the Facebook story that can be found nowhere else.andlt;BRandgt; andlt;BRandgt; How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect.

About the Author

andlt;bandgt;David Kirkpatrick andlt;/bandgt;was for many years the senior editor for internet and technology at andlt;iandgt;Fortuneandlt;/iandgt; magazine. While at andlt;iandgt;Fortune,andlt;/iandgt; he wrote cover stories about Apple, IBM, Intel, Microsoft, Sun, and numerous other technology subjects. Beginning in 2001, he created andlt;iandgt;Fortuneandlt;/iandgt;and#8217;s Brainstorm conference series. More recently, he organized the Techonomy conference on the centrality of technology innovation for all human activity. He is a member of the Council on Foreign Relations and appears frequently on television, radio, and the Internet as an expert on technology.

Product Details

Kirkpatrick, David
Simon & Schuster
Kirkpatrick, David
E-Commerce - General
Corporate & Business History - General
Web - Social Networking
Internet industry -- United States.
Facebook (Firm)
Business-History and Biography
Edition Description:
Publication Date:
Grade Level:
1-8pp. b-w insert
9.25 x 6.12 in 20.335 oz

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Related Subjects

Business » Business Profiles
Business » General
Business » History and Biographies
Business » Writing
Computers and Internet » Internet » Web » Social Networking
History and Social Science » Sociology » General

The Facebook Effect: The Inside Story of the Company That Is Connecting the World Used Hardcover
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Product details 384 pages Simon & Schuster - English 9781439102114 Reviews:
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