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This title in other editions

Flower Confidential: The Good, the Bad, and the Beautiful in the Business of Flowers


Flower Confidential: The Good, the Bad, and the Beautiful in the Business of Flowers Cover


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titianlibrarian, December 15, 2007 (view all comments by titianlibrarian)
I was moving this book from the new shelf to the regular stacks this morning, and I wanted to put a few lines in about just how fascinating this book is before it's lost in the 338 section. The subtitle of the book is "The good, the bad, and the beautiful in the business of flowers"--heady stuff. She divides the book into three parts: Breeding, Growing and Selling. For example, the chapters on breeding cover the ways that flowers are genetically manipulated for scent, color, lasting power, and Stewart finds and interviews the family of the eccentric grower who developed the 'Star Gazer' Lily. In all likelihood, the only pink lilies you've ever seen were 'Star Gazers.' The book itself reads almost like a documentary--she's superb at setting the scene, describing the flower auction warehouse in Amsterdam with all the details that give you the sense that she has all the camera angles mapped out should PBS ever give this the green light. With all the characters and exotic locales, there is enough action to keep you page-turning in a subject most would not expect to find so enthralling.
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laubenthalsandra, October 19, 2006 (view all comments by laubenthalsandra)
To me as a flower professional in the rose business, which Amy Stewart writes a lot about in her new book, this was a fascinating read. I am impressed with how much she was able to learn and how down to earth (ha ha) her information is. Our company, Peterkort Roses, is the last remaining cut flower rose grower in the Pacific Northwest, so the story she tells is what we have been living since our company began (1923). With the entry of the cheap imports, everything has changed and she really covers this fascinating saga!
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Product Details

The Good, the Bad, and the Beautiful in the Business of Flowers
Stewart, Amy
Algonquin Books
United states
Industries - General
Cut flower industry - United States - History
Cut flower industry - History
Plants - Flowers
Business Writing
Edition Description:
Publication Date:
Grade Level:
8.74x5.88x1.15 in. 1.13 lbs.

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Related Subjects

Business » General
Business » Management
Business » Writing
Home and Garden » Gardening » Flower Growing
Home and Garden » Gardening » History and Theory
Home and Garden » Gardening » Writing
Science and Mathematics » Botany » General
Science and Mathematics » Nature Studies » Wild Flowers General

Flower Confidential: The Good, the Bad, and the Beautiful in the Business of Flowers Used Hardcover
0 stars - 0 reviews
$10.95 In Stock
Product details 306 pages Algonquin Books of Chapel Hill - English 9781565124387 Reviews:
"Staff Pick" by ,

The magic of a great writer is that she can elevate any topic to fascinating status. In Flower Confidential, Amy Stewart uses equal parts journalism and florid writing to illuminate the machinal underpinnings of the flower industry. From the grail-like pursuit of a cultivated blue rose, to the factory settings of the major cut flower producers, Flower Confidential gave me new appreciation for a bouquet and a lovely evening of reading.

"Review" by , "An engaging mix of botany, history and commerce....Stewart writes with humor and insight, entertaining as she informs."
"Review" by , "This engaging exploration won't make you feel guilty about buying a bouquet, but it will make you much more informed — and intrigued — by where it came from."
"Review" by , "...Stewart captures all this with wit and elegance that, by book's end, will have the most cantankerous capitalist thinking differently about a product 'bred more for its suitability as freight than for any of its more refined qualities — delicacy, grace, fragrance.'"
"Review" by , "A potent medium of quirky wit, incisive reporting and occasionally breathtaking prose... Flower Confidential is a page-turner."
"Review" by , "As candid as she is circumspect, Stewart combines a romantic's idealism with a journalist's objectivity in this tantalizing expose."
"Review" by , "Stewart provides the reader with a well-rounded perspective of the flower industry."
"Synopsis" by , The flower business is a $40 billion global industry devoted to making flowers flawless. Stewart explores the relevance of flowers in our lives and in our history, and in the process she reveals all that has been gained — and lost — by tinkering with nature.
"Synopsis" by ,
Award-winning author Amy Stewart takes readers on an around-the-world, behind-the-scenes look at the flower industry and how it has sought—for better or worse—to achieve perfection. She tracks down the hybridizers, geneticists, farmers, and florists working to invent, manufacture, and sell flowers that are bigger, brighter, and sturdier than anything nature can provide. There's a scientist intent on developing the first genetically modified blue rose; an eccentric horitcultural legend who created the most popular lily; a breeder of gerberas of every color imaginable; and an Ecuadorean farmer growing exquisite roses, the floral equivalent of a Tiffany diamond. And, at every turn she discovers the startling intersection of nature and technology, of sentiment and commerce.
"Synopsis" by ,
A globe-trotting, behind-the-scenes look at the dazzling world of flowers and the fascinating industry it's created.

It might be unromantic to call a flower a commodity or a manufactured product, but flowers are both. They've become big business—created in laboratories, bred in test tubes, grown in factories, harvested by machines, packed into boxes, sold at auctions, and then flown across oceans and continents to your supermarket or local florist. Amy Stewart tracks down the hybridizers, geneticists, growers, and vendors working to invent, manufacture, and sell flowers that are bigger, brighter, and sturdier than anything nature can provide. From big agribusiness to local farming, from Europe to Latin America, Flower Confidential explores the intersection of nature and technology, of sentiment and commerce.

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