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On Order $19.95
New Trade Paper
Currently out of stock.
Method Marketingby Denny Hatch
Synopses & ReviewsPublisher Comments:Hatch describes how eight multi-million dollar businesses were built by men who discovered the secret of getting inside the heads of their customers. You will meet Bob Shnayerson, whose first and only sales letter brought in 600,000 paying customers; cataloger John Peterman; Bill Bonner, whose $80 million-a-year business was entirely built on the genius of his direct mail copy; and Martin Edelston, who built his business into a $125 million-a-year operation with only 80 employees. Synopsis:In Method Marketing, Denny Hatch describes how eight multi-million dollar businesses were built by men who discovered the secret of getting inside the heads and under the skin of their costomers. Go for points of maximum anxiety, says Bill Booner, whose $40 million a year publishing business was entirely built on the genius of his direct mail copy. Figure out what keeps you customer or prospect lying awake at four in the morning, then hit those hot buttons and promise salvation (or at least the hope of salvation). Bonner's key copy drivers: fear, greed and of course, salvation. What Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
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