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Megatrends 2010: The Rise of Conscious Capitalism


Megatrends 2010: The Rise of Conscious Capitalism Cover


Synopses & Reviews

Publisher Comments:

In Megatrends and Megatrends 2000, both number-one bestsellers, authors John Naisbitt and Patricia Aburdene predicted the shift from an industrial to an informational economy, the booming 1990s and the power of High Tech/ high touch. Today, information technology is a trillion-dollar sector.

Today's business world is undergoing massive change. As corporate scandals, the tech bubble and a mistrustful public compel business to demonstrate ethics, trust and integrity, a grassroots movement of CEOs, investors, consumers and "ordinary" managers are living the ideology of Conscious Capitalism.

Megatrends 2010 tells you how to capitalize on the changes ahead. Highly successful business leaders at all levels are themselves using a variety of consciousness transforming practices and encouraging their colleagues to affirm socially responsible values at work. As more people turn inward to embrace spirituality and values, leading-edge companies have discovered that social and environmental values enhance profit and productivity.

Once in a great while a book comes along that challenges conventional wisdom and opens the floodgates to the future. Megatrends 2010's blend of meaning, morals and bottom-line economics celebrates the demise of Business as Usual and the birth of Conscious Capitalism.

Megatrends 2010:

  • Explains why firms like Timberland, Wainwright Bank, 3M, Chiquita Brands, Motorola, Intel and others are taking a stand for corporate social responsibility
  • Shows that more than 63 million Conscious Consumers prefer to buy from companies who share or reflect their values and lifestyle
  • Describes the surprising power of conscious techniques to enhance productivity
  • Shows that socially responsible and green funds often outperform mainstream mutual funds
  • Explores the New Economy of Consciousness and the quest for ethics in business within the legal confines of modern capitalism

Book News Annotation:

Aburdene, co-author of three other books about "megatrends," trends that affect the world of business for more than a decade, which she believes are changing capitalism. Touting the downfall of greed and a new era of values in the business world, she puts her own spin on the basic idea that businesses profit from greater corporate responsibility. She offers information for businesspeople on the growth of spirituality, "conscious capitalism," down-to-earth leaders, values-driven consumers, conscious solutions, and socially responsible investing in the corporate world. The book includes a list of resources.
Annotation 2005 Book News, Inc., Portland, OR (


More and more companies are discovering that placing social and environmental values ahead of the bottom line is actually helping boost profits.

Product Details

The Rise of Conscious Capitalism
Aburdene, Patricia
Hampton Roads Publishing
Business Ethics
Economic Conditions
Business ethics -- United States.
Social responsibility of business
Publication Date:
Grade Level:
9 x 6 in

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Related Subjects

Business » Business Plans
Business » Ethics
Business » Strategy
History and Social Science » Economics » General
History and Social Science » Sociology » Future Studies
Religion » Comparative Religion » General
Sports and Outdoors » Sports and Fitness » Sports General

Megatrends 2010: The Rise of Conscious Capitalism Used Hardcover
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"Synopsis" by , More and more companies are discovering that placing social and environmental values ahead of the bottom line is actually helping boost profits.
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