- STAFF PICKS
- GIFTS + GIFT CARDS
- SELL BOOKS
- FIND A STORE
More copies of this ISBN
This title in other editions
Megatrends 2010: The Rise of Conscious Capitalismby Patricia Aburdene
Synopses & Reviews
In Megatrends and Megatrends 2000, both number-one bestsellers, authors John Naisbitt and Patricia Aburdene predicted the shift from an industrial to an informational economy, the booming 1990s and the power of High Tech/ high touch. Today, information technology is a trillion-dollar sector.
Today's business world is undergoing massive change. As corporate scandals, the tech bubble and a mistrustful public compel business to demonstrate ethics, trust and integrity, a grassroots movement of CEOs, investors, consumers and "ordinary" managers are living the ideology of Conscious Capitalism.
Megatrends 2010 tells you how to capitalize on the changes ahead. Highly successful business leaders at all levels are themselves using a variety of consciousness transforming practices and encouraging their colleagues to affirm socially responsible values at work. As more people turn inward to embrace spirituality and values, leading-edge companies have discovered that social and environmental values enhance profit and productivity.
Once in a great while a book comes along that challenges conventional wisdom and opens the floodgates to the future. Megatrends 2010's blend of meaning, morals and bottom-line economics celebrates the demise of Business as Usual and the birth of Conscious Capitalism.
Book News Annotation:
Aburdene, co-author of three other books about "megatrends," trends that affect the world of business for more than a decade, which she believes are changing capitalism. Touting the downfall of greed and a new era of values in the business world, she puts her own spin on the basic idea that businesses profit from greater corporate responsibility. She offers information for businesspeople on the growth of spirituality, "conscious capitalism," down-to-earth leaders, values-driven consumers, conscious solutions, and socially responsible investing in the corporate world. The book includes a list of resources.
Annotation ©2005 Book News, Inc., Portland, OR (booknews.com)
More and more companies are discovering that placing social and environmental values ahead of the bottom line is actually helping boost profits.
What Our Readers Are Saying
Other books you might like
Business » Business Plans