shopping cart
Save up to 30% on our Staff Picks
Call us:  800-878-7323 HELP
McAfee SECURE helps keep you safe from identity theft, credit card fraud, spyware, spam, viruses and online scams.
Original Essays | November 9, 2009

Jesse Bullington: IMG Abash'd the Devil Stood



I don't believe in evil. It's a word I use, certainly, because words are shortcuts and we all take the short way round from time to time, but that's... Continue »
  1. $10.49 Sale Trade Paper add to wish list

Ships free on qualified orders.
Add to Cart
$9.95
List price: $24.95
Used Hardcover
Ships in 1 to 3 days
Add to Wishlist
Qty Store Section
1 Burnside Politics- United States Culture

More copies of this ISBN:

This title in other formats:

Framing the Future: How Progressive Values Can Win Elections and Influence People

by Bernie Horn

Framing the Future: How Progressive Values Can Win Elections and Influence People Cover

ISBN13: 9781576754597
ISBN10: 1576754596
Condition: Standard
Dustjacket: Standard
All Product Details

Only 1 left in stock at $9.95!

Synopses & Reviews

Book News Annotation:

Horn (Senior Director for Policy and Communications at the Center for Policy Alternatives) argues that progressive candidates can consistently win elections in the United States by learning how to frame their messages and gear them towards the "persuadable" voters, who believe in conservative principles but progressive policies. Using polling data to back up his arguments, he offers advice on how to structure political messages for a range of political issues and government processes. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

Horn offers readers an original, field-tested framework of values and shows how progressives can use it to find common ground with mainstream voters, demonstrating that their positions are more in sync with American ideals than conservative politicians views.

Synopsis:

Polls consistently show that most Americans are progressives at heart. By margins of at least two to one, we favor affordable healthcare for all, even if it means raising taxes; want federal action to combat global warming; support stricter gun control; don't want Roe vs. Wade overturned; and the list goes on. So why is it so hard for progressive candidates to win elections?

In Framing the Future, author Bernie Horn explains how persuadable voters think about issues and make political decisions and why, as a result, the usual progressive approaches are practically designed to fail with them. He offers a crash course in the nuts and bolts of framing and shows how to use three bedrock American values--freedom, opportunity, and security--to frame progressive positions in a way that creates a consistent, unified political vision that will appeal to persuadable voters.

Product Details

ISBN:
9781576754597
Subtitle:
How Progressive Values Can Win Elections and Influence People
Author:
Horn, Bernie
Publisher:
Berrett-Koehler Publishers
Subject:
Political Ideologies - General
Subject:
Liberalism
Subject:
Social values
Subject:
United States Politics and government.
Subject:
Social values -- United States.
Series:
Bk Currents
Publication Date:
January 2008
Binding:
Hardcover
Language:
English
Illustrations:
Y
Pages:
175
Dimensions:
9.26x6.44x.83 in. .92 lbs.

Related Aisles

  • back to top

Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and eBooks — here at Powells.com.